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Apple reporting tweak sends shockwaves through crowded podcast marketapple podcast shock wave2 years ago
Published January 15, 2024 by Philip Elmer-DeWitt

Apple reporting tweak sends shockwaves through crowded podcast market

"Nearly every podcast that regularly publishes got an enormous haircut."

Read More Apple reporting tweak sends shockwaves through crowded podcast market

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Apple's first Vision Pro ad echos the iPhone's (video)apple vision pro ad2 years ago
Published January 9, 2024 by Philip Elmer-DeWitt

Apple's first Vision Pro ad echos the iPhone's (video)

"Roads? Where we're going we don't need roads."

Read More Apple's first Vision Pro ad echos the iPhone's (video)

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Look what you could get in 1997...apple MacBook 1977 vision2 years ago
Published January 5, 2024 by Philip Elmer-DeWitt

Look what you could get in 1997...

For the price of an Apple Vision Pro today.

Read More Look what you could get in 1997...

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On Christmas Eve, wall sockets sing the Apple battery blues (video)apple looong battery life2 years ago
Published December 25, 2023 by Philip Elmer-DeWitt

On Christmas Eve, wall sockets sing the Apple battery blues (video)

From "iPhone 15 Plus | Miss You" posted Sunday on YouTube.

Read More On Christmas Eve, wall sockets sing the Apple battery blues (video)

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Saturday Apple video: Holiday ads (2006-2020)apple christmas ads video2 years ago
Published December 23, 2023 by Philip Elmer-DeWitt

Saturday Apple video: Holiday ads (2006-2020)

You may be surprised how many you missed. Happy holidays from Apple 3.0.

Read More Saturday Apple video: Holiday ads (2006-2020)

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Apple has this holiday season baggedapple bag billboard2 years ago
Published December 18, 2023 by Philip Elmer-DeWitt

Apple has this holiday season bagged

"Wonderfully minimalist campaign has the festive season bagged."

Read More Apple has this holiday season bagged

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Fast Company names Apple's 'Mother Nature' the worst ad of 2023apple worst ad mother nature2 years ago
Published December 17, 2023 by Philip Elmer-DeWitt

Fast Company names Apple's 'Mother Nature' the worst ad of 2023

Auden Schendler and Joseph Romm from the University of Pennsylvania’s Center for Science, Sustainability, and the Media called the ad a piece of “monumental greenwashing.”

Read More Fast Company names Apple's 'Mother Nature' the worst ad of 2023

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Turkey, stuffing and Apple operating system upgradesapple ios17 thanksgiving turkey2 years ago
Published December 5, 2023 by Philip Elmer-DeWitt

Turkey, stuffing and Apple operating system upgrades

"It seems quite a few iPhones got upgraded over the Thanksgiving holidays."

Read More Turkey, stuffing and Apple operating system upgrades

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Evercore: About the $18-$20 billion Google pays Appleapple google evercore 20B2 years ago
Published November 21, 2023 by Philip Elmer-DeWitt

Evercore: About the $18-$20 billion Google pays Apple

According to analyst Amit Daryanani, those $18-$20 billion include — or more precisely, are equal to — 36% of Google's revenue from Safari search traffic. 

Read More Evercore: About the $18-$20 billion Google pays Apple

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Neil Cybart: Google is underpaying Appleapple google underpay cybart2 years ago
Published October 17, 2023 by Philip Elmer-DeWitt

Neil Cybart: Google is underpaying Apple

From "Potential Court Impact on Apple Search Revenue" mailed Monday to Above Avalon subscribers.

Read More Neil Cybart: Google is underpaying Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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