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Have OpenAI's wings been clipped by its deal with Apple?apple openai wings clipped1 year ago
Published June 3, 2024 by Philip Elmer-DeWitt

Have OpenAI's wings been clipped by its deal with Apple?

"This partnership, while beneficial to both parties, limits the ability of OpenAI to monetize through premium subscriptions or advertising."

Read More Have OpenAI's wings been clipped by its deal with Apple?

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Worlds Made on iPad (video)apple worlds ipad ad1 year ago
Published May 30, 2024 by Philip Elmer-DeWitt

Worlds Made on iPad (video)

From "Apple’s new iPad Pro ad puts the focus back on creators" posted Wednesday by The Verge.

Read More Worlds Made on iPad (video)

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Slate: What the hell happened to Apple?apple slate fall tree1 year ago
Published May 24, 2024 by Philip Elmer-DeWitt

Slate: What the hell happened to Apple?

"The corporation that could once transform both the worlds of advertising and of computing with a “Think Different” campaign is now the one playing catchup with the times."

Read More Slate: What the hell happened to Apple?

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Another 'Apple has lost its shine' storyapple lost shine poletti1 year ago
Published May 18, 2024 by Philip Elmer-DeWitt

Another 'Apple has lost its shine' story

"Apple has a chance to reenergize its narrative with an AI announcement, but it also risks stoking further concerns about its product development."

Read More Another 'Apple has lost its shine' story

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'Apple's run on easy street is over'apple easy street Hannson1 year ago
Published May 10, 2024 by Philip Elmer-DeWitt

'Apple's run on easy street is over'

From David Heinemeier's "Hating Apple goes mainstream" posted Thursday by HEY.

Read More 'Apple's run on easy street is over'

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Apple kills Crush ad, apologizes to creativesapple crush apology1 year ago
Published May 9, 2024 by Philip Elmer-DeWitt

Apple kills Crush ad, apologizes to creatives

"We missed the mark with this video, and we’re sorry.” —  Tor Myhren, Apple VP of marketing communications

Read More Apple kills Crush ad, apologizes to creatives

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Saturday Apple video: 'You think that's hard work? (2023)apple saturday hard work1 year ago
Published April 13, 2024 by Philip Elmer-DeWitt

Saturday Apple video: 'You think that's hard work? (2023)

"It's on a Mac. How hard can it be?" — Insecure's Issa Rae

Read More Saturday Apple video: 'You think that's hard work? (2023)

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Meta offers small advertisers an Apple workaroundapple meta advertisers workaround2 years ago
Published February 15, 2024 by Philip Elmer-DeWitt

Meta offers small advertisers an Apple workaround

From Aisha Counts' "Meta Touts New Way for Small Advertisers to Avoid Apple Fees" posted Thursday by Bloomberg.

Read More Meta offers small advertisers an Apple workaround

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NYT: An oral history of Apple's 1984 Super Bowl adapple 1984 oral history2 years ago
Published February 11, 2024 by Philip Elmer-DeWitt

NYT: An oral history of Apple's 1984 Super Bowl ad

"I’ve never seen a Super Bowl. I don’t think I know anybody who’s seen a Super Bowl." — Steve Jobs

Read More NYT: An oral history of Apple's 1984 Super Bowl ad

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Apple eyes on 5th Avenueapple vision great gatsby2 years ago
Published February 1, 2024 by Philip Elmer-DeWitt

Apple eyes on 5th Avenue

"Standing behind him Michaelis saw with a shock that he was looking at the eyes of Doctor T. J. Eckleburg which had just emerged pale and enormous from the dissolving night."

Read More Apple eyes on 5th Avenue

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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