The bar, frankly, is pretty low.
I can't wait to see how Apple does Bollywood.

I should have known...
The tune is "Down" by Marian Hill. The dancer is Lil Buck.
"As we went through script after script, Steve kept saying, 'That's f__ing stupid.'"
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One doesn’t have to reinvent the wheel to make a point in a creative, memorable way.
Could iPhones without headphone jacks be far behind? Reports that Apple might ship the iPhone 7 (or whatever it's called) without a standard 3.5mm headphone port have been floating around for…
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She demanded changes. Apple made them. Now she's an Apple Music icon. Tweeted Thursday morning: Dance like no one's watching @AppleMusic @thedarknesshttps://t.co/QfX9l0EXX7 — Taylor Swift (@taylorswift13) May 12, 2016 See…
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A week early. Hardware shipments may be down, but the ads still hit the spot. This one was posted a bit too far in advance. I thought for a…

On the eve of Apple's Q2 earnings, two new iPhone ads.
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