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Apple has released a cool new Spike Jonze ad for AirPods (video)apple airpods spike jonze6 months ago
Published March 19, 2025 by Philip Elmer-DeWitt

Apple has released a cool new Spike Jonze ad for AirPods (video)

"Highlighting the power of these new Air Pods to help escape everyday life, Pascal is seen dancing through the streets and mouthing along to the lyrics, as if part of his own musical."

Read More Apple has released a cool new Spike Jonze ad for AirPods (video)

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Amazon is gunning for Google's ad monopolyapple google amazon advertising6 months ago
Published March 18, 2025 by Philip Elmer-DeWitt

Amazon is gunning for Google's ad monopoly

"The e-commerce giant is well suited for the role of advertising power broker, thanks to its vast store of data on what people buy."

Read More Amazon is gunning for Google's ad monopoly

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Apple threatened with $39 billion fine in France over App Tracking Transparencyapple french antitrust fine6 months ago
Published February 27, 2025 by Philip Elmer-DeWitt

Apple threatened with $39 billion fine in France over App Tracking Transparency

Digital advertising and mobile gaming companies including Facebook say it has made it more expensive and difficult for brands to advertise on Apple's platforms.

Read More Apple threatened with $39 billion fine in France over App Tracking Transparency

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Apple ads on X againapple ad x severance7 months ago
Published February 13, 2025 by Philip Elmer-DeWitt

Apple ads on X again

"The company had stopped advertising on the social media platform in November 2023 following controversial remarks made by its owner Elon Musk."

Read More Apple ads on X again

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Saturday Apple video: Mission Impossibleapple saturday mission impossible8 months ago
Published January 18, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Mission Impossible

Lighting a fuse for the PowerBook (1997).

Read More Saturday Apple video: Mission Impossible

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Kind words for Apple from Tesla's Elon Muskapple hearing aid musk9 months ago
Published December 2, 2024 by Philip Elmer-DeWitt

Kind words for Apple from Tesla's Elon Musk

"This is cool," Musk said about the "Heartstrings" ad on Friday.

Read More Kind words for Apple from Tesla's Elon Musk

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Apple launches 'All Systems Pro ad' (video)apple all systems pro10 months ago
Published November 19, 2024 by Philip Elmer-DeWitt

Apple launches 'All Systems Pro ad' (video)

From "iPhone 16 Pro | All Systems Pro" posted Tuesday by Apple Singapore.

Read More Apple launches 'All Systems Pro ad' (video)

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CNET's Bridget Carey trashes the Apple Intelligence ads (video)apple intelligence ads cnet10 months ago
Published November 18, 2024 by Philip Elmer-DeWitt

CNET's Bridget Carey trashes the Apple Intelligence ads (video)

"You have to be an idiot to like Apple Intelligence. But don't take my word for it. That's what Apple believes too."

Read More CNET's Bridget Carey trashes the Apple Intelligence ads (video)

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AdAge: Apple's brand value slips on slow AI rolloutapple brand value adage11 months ago
Published October 10, 2024 by Philip Elmer-DeWitt

AdAge: Apple's brand value slips on slow AI rollout

Although it held its position as the most valuable brand for the 12th consecutive year, its value dropped 3% to just below $500 billion, compared to a 4% increase the previous year.

Read More AdAge: Apple's brand value slips on slow AI rollout

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J.P. Morgan: The Google judgement is going to cost Apple, one way or anotherapple google judgement jpmorgan1 year ago
Published August 6, 2024 by Philip Elmer-DeWitt

J.P. Morgan: The Google judgement is going to cost Apple, one way or another

"Apple developing an internal [search engine] would mean lower revenue and higher expenses." — Analyst Samik Chatterjee

Read More J.P. Morgan: The Google judgement is going to cost Apple, one way or another

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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