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Laura Martin: DOJ likely to forbid Google's Apple exclusive, but not break it upapple google martin exclusive3 weeks ago
Published August 21, 2025 by Philip Elmer-DeWitt

Laura Martin: DOJ likely to forbid Google's Apple exclusive, but not break it up

This week, we spent 2 days in person at a policy conference with Washington DC insiders.

Read More Laura Martin: DOJ likely to forbid Google's Apple exclusive, but not break it up

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Google mocks Apple (video)apple google pixel ad1 month ago
Published August 5, 2025 by Philip Elmer-DeWitt

Google mocks Apple (video)

"If you buy a new phone because of a feature that’s coming soon. But, it’s been coming soon for a full year. You could change your definition of soon. Or you could just. Change your phone."

Read More Google mocks Apple (video)

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Puck: It's time for Apple TV+ to turn on the spigotapple tv ad revenue1 month ago
Published August 2, 2025 by Philip Elmer-DeWitt

Puck: It's time for Apple TV+ to turn on the spigot

"If Netflix can reverse its philosophy on ads, there’s no reason Apple can’t do it too."

Read More Puck: It's time for Apple TV+ to turn on the spigot

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Apple promotes the case-free life (video)apple iphone casefree video5 months ago
Published April 24, 2025 by Philip Elmer-DeWitt

Apple promotes the case-free life (video)

From "iPhone 16 Ceramic Shield | Trust Issues" posted Thursday by Apple.

Read More Apple promotes the case-free life (video)

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Apple Intelligence 'available now?'apple available now NAB5 months ago
Published April 22, 2025 by Philip Elmer-DeWitt

Apple Intelligence 'available now?'

The claim was "neither sufficiently clear and conspicuous nor close to the triggering claims." — The Better Business Bureaur's National Advertising Division

Read More Apple Intelligence 'available now?'

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Apple rival Google loses another monopoly caseapple google monopoly again5 months ago
Published April 17, 2025 by Philip Elmer-DeWitt

Apple rival Google loses another monopoly case

"The government claimed in the case that Google used its power on both sides of the market to raise prices and squeeze out rivals."

Read More Apple rival Google loses another monopoly case

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Some Apple marketing love for the MacBook Pro (2 new ads)apple macbook pro ads5 months ago
Published April 16, 2025 by Philip Elmer-DeWitt

Some Apple marketing love for the MacBook Pro (2 new ads)

From "Apple debuts new MacBook Pro ads spotlighting nano-texture display, all-day battery life" posted Wednesday by MacDailyNews.

Read More Some Apple marketing love for the MacBook Pro (2 new ads)

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France slaps Apple with a $162 million fine over ad tracking transparencyApple france att fine5 months ago
Published March 31, 2025 by Philip Elmer-DeWitt

France slaps Apple with a $162 million fine over ad tracking transparency

Similar investigations are underway in Germany, Poland, Italy, Romania.

Read More France slaps Apple with a $162 million fine over ad tracking transparency

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Saturday Apple video: Susan Kare's pixelsapple saturday video kare6 months ago
Published March 22, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Susan Kare's pixels

One of the commercials for Apple's original Macintosh that Chiat-Day produced in the fall of 1983.

Read More Saturday Apple video: Susan Kare's pixels

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Apple will pay for 'negligent misrepresentation' in Siri adsapple siri negligent misrepresentation6 months ago
Published March 21, 2025 by Philip Elmer-DeWitt

Apple will pay for 'negligent misrepresentation' in Siri ads

Also unfair competition, false advertising and fraud.

Read More Apple will pay for 'negligent misrepresentation' in Siri ads

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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