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Josh Brown: Apple will pop $30 the day it buys Perplexityapple perplexity josh brown3 weeks ago
Published August 30, 2025 by Philip Elmer-DeWitt

Josh Brown: Apple will pop $30 the day it buys Perplexity

“I think this is what everyone who’s holding shares of Apple... wants them to do.”

Read More Josh Brown: Apple will pop $30 the day it buys Perplexity

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Should Apple buy Perplexity's AI agent or roll its own? (video)apple perplexity kantrowitz kovach3 weeks ago
Published August 28, 2025 by Philip Elmer-DeWitt

Should Apple buy Perplexity's AI agent or roll its own? (video)

CNBC's Apple watchers find themselves on opposite sides of the question.

Read More Should Apple buy Perplexity's AI agent or roll its own? (video)

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Guess who at Apple is pushing hardest for an AIquisitionapple mistral perplexity aiquisiiton3 weeks ago
Published August 27, 2025 by Philip Elmer-DeWitt

Guess who at Apple is pushing hardest for an AIquisition

Among the potential targets Apple executives have discussed are Mistral AI, a Paris-based rival to OpenAI, and AI-powered search engine Perplexity.

Read More Guess who at Apple is pushing hardest for an AIquisition

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Perplexity's bid for Google's Chrome complicates any acquisition plans Apple may haveapple perplexity google chrome1 month ago
Published August 12, 2025 by Philip Elmer-DeWitt

Perplexity's bid for Google's Chrome complicates any acquisition plans Apple may have

Perplexity said its offer to buy Chrome is “designed to satisfy an antitrust remedy in highest public interest by placing Chrome with a capable, independent operator.”

Read More Perplexity's bid for Google's Chrome complicates any acquisition plans Apple may have

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Daniel Ives goes all in on Apple-Perplexity AI dealapple ives perplexity acquisition2 months ago
Published July 9, 2025 by Philip Elmer-DeWitt

Daniel Ives goes all in on Apple-Perplexity AI deal

"The time has come for Apple to do a big M&A deal... and it's Perplexity."

Read More Daniel Ives goes all in on Apple-Perplexity AI deal

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Shay Boloor: Apple hasn't lost the AI raceapple ai shaw boboor3 months ago
Published June 23, 2025 by Philip Elmer-DeWitt

Shay Boloor: Apple hasn't lost the AI race

If Apple really is circling names like Perplexity, Cohere, Mistral, and Databricks -- that’s not just a feature acquisition spree. That’s a declaration. A reframing.

Read More Shay Boloor: Apple hasn't lost the AI race

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A deep look at Apple's 2024 acquisition of DarwinAIapple darwinai acquisition6 months ago
Published March 19, 2025 by Philip Elmer-DeWitt

A deep look at Apple's 2024 acquisition of DarwinAI

DarwinAI has developed methods for speeding up the training of AI models, while making them smaller and faster and giving users a window into how the systems are making decisions. 

Read More A deep look at Apple's 2024 acquisition of DarwinAI

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Will Pixelmator go the way of Dark Sky?apple pixelmator dark sky11 months ago
Published November 2, 2024 by Philip Elmer-DeWitt

Will Pixelmator go the way of Dark Sky?

From William Gallagher's "Apple is buying a treasure in Pixelmator, and we hope it won't get destroyed" posted Friday by AppleInsider.

Read More Will Pixelmator go the way of Dark Sky?

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Look who's been gobbling up AI startupsapple record ai acquisitions2 years ago
Published February 8, 2024 by Philip Elmer-DeWitt

Look who's been gobbling up AI startups

From Oliver Haslam's "Apple bought a record 32 AI startups in 2023 as it aims to bring Siri upgrades to iPhone, Apple Vision Pro, and more" posted Wednesday by iMore.

Read More Look who's been gobbling up AI startups

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FT: Apple has acquired 21 AI startups since 2017apple ai acquisitions2 years ago
Published January 24, 2024 by Philip Elmer-DeWitt

FT: Apple has acquired 21 AI startups since 2017

"Almost half of Apple’s AI job postings now include the term 'Deep Learning.'" From Michael Acton's "Apple boosts plans to bring generative AI to iPhones" ($)…

Read More FT: Apple has acquired 21 AI startups since 2017

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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