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Apple's market cap keeps bouncing off $5 trillionapple five trillion valuation2 hours ago
Published September 24, 2026 by Philip Elmer-DeWitt

Apple's market cap keeps bouncing off $5 trillion

"The iPhone maker last reached $5 trillion during regular trading hours on July 28 and July 29, but has not yet closed above the $5 trillion milestone."

Read More Apple's market cap keeps bouncing off $5 trillion

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Yahoo!Finance: John Ternus should be a happy manapple ternus smile yahoo3 hours ago
Published September 24, 2026 by Philip Elmer-DeWitt

Yahoo!Finance: John Ternus should be a happy man

"He's buff. He has a great tech-bro look. He is making gobs of money as Apple's new CEO. He is a new power player in the movie business."

Read More Yahoo!Finance: John Ternus should be a happy man

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Postcard from Toulouseapple postcard toulouse14 hours ago
Published September 23, 2026 by Philip Elmer-DeWitt

Postcard from Toulouse

It is the fourth largest city in France, after Paris, Marseille, and Lyon.

Read More Postcard from Toulouse

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Flying to Toulouse, biking to Bordeaux2 days ago
Published September 22, 2026 by Philip Elmer-DeWitt

Flying to Toulouse, biking to Bordeaux

Keeping up with Apple news as best I can, but may be on the road when U.S. markets open.

Read More Flying to Toulouse, biking to Bordeaux

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Apple's new London venue is perfect for immersive videoapple music hall battersea2 days ago
Published September 22, 2026 by Philip Elmer-DeWitt

Apple's new London venue is perfect for immersive video

"London's Battersea Power Station, an iconic Art Deco power station once famous for its use in Pink Floyd album artwork... now plays host to the Apple Music Hall."

Read More Apple's new London venue is perfect for immersive video

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Premarket: Apple is greenapple premarket green 9-22-262 days ago
Published September 22, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Investopedia's "Futures Tick Higher After Nasdaq Closes at Record" posted early Tuesday.

Read More Premarket: Apple is green

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British GQ considers the iPhone Duoapple duo british hq3 days ago
Published September 21, 2026 by Philip Elmer-DeWitt

British GQ considers the iPhone Duo

"If you want to get technical, the Duo’s proportions are derived from the international A-Series paper system, so that they remain the same when opened and closed."

Read More British GQ considers the iPhone Duo

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Apple: An hour with Mark Gurman and Nilay Patel (video)apple gurman patel verge3 days ago
Published September 21, 2026 by Philip Elmer-DeWitt

Apple: An hour with Mark Gurman and Nilay Patel (video)

From "Can John Ternus find Apple's next big thing?" posted Monday by the Verge.

Read More Apple: An hour with Mark Gurman and Nilay Patel (video)

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In India, demand for Apple's latest has been 'phenomonal'apple india iphone18 phenomenal3 days ago
Published September 21, 2026 by Philip Elmer-DeWitt

In India, demand for Apple's latest has been 'phenomonal'

"SAG has observed groups of 9 or more people at stores, also some individuals purchasing more than 10 iPhones."

Read More In India, demand for Apple's latest has been 'phenomonal'

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The Information: There's gold for Apple in the Duoapple iphone duo unveiling3 days ago
Published September 21, 2026 by Philip Elmer-DeWitt

The Information: There's gold for Apple in the Duo

"Globally, revenue from foldable smartphones last year rose 16% to $27 billion, while nonfoldable sales rose 7% to $550 billion, says IDC."

Read More The Information: There's gold for Apple in the Duo

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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