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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Snell on Pogue's 'Apple'apple snell pogue review4 weeks ago
Published March 7, 2026 by Philip Elmer-DeWitt

Snell on Pogue's 'Apple'

"David Pogue’s tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore fruit."

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Steve Jobs was a jerk to Chris Espinosa, Apple's longest-serving employeeapple chris espinosa2 months ago
Published January 20, 2026 by Philip Elmer-DeWitt

Steve Jobs was a jerk to Chris Espinosa, Apple's longest-serving employee

Steve Jobs was jerk to Chris Espinosa, Apple's longest-serving employee.

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Saturday Apple video: Consciously Genius, a Steve Jobs documentary (2025)Apple Saturday video consciously11 months ago
Published May 17, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Consciously Genius, a Steve Jobs documentary (2025)

"A meditation on what it takes to truly change the world."

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Saturday Apple video: 'How a dreamer changed the world'apple saturday video dreamer1 year ago
Published February 1, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'How a dreamer changed the world'

From Bloomberg's Game Changers series (2014). 

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Saturday Apple video: The oral history of Apple CEO Mike Markkulaapple saturday video markkula1 year ago
Published January 4, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The oral history of Apple CEO Mike Markkula

"I just thought it was a brilliant piece of engineering." (Starting at 1:08)

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Saturday Apple video: Steve Jobs at Atari (2)apple saturday atari steve1 year ago
Published November 30, 2024 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs at Atari (2)

"I'm not gonna leave until you hire me."

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Saturday Apple video: How Woz met Steve Jobsapple saturday woz jobs2 years ago
Published September 28, 2024 by Philip Elmer-DeWitt

Saturday Apple video: How Woz met Steve Jobs

"We just became best friends for a long time." — Steve Wozniak

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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