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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Saturday Apple video: Nose to nose with the dogs (2025)apple saturday video dogs2 months ago
Published February 14, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Nose to nose with the dogs (2025)

The world's biggest dog show is spectacular in immersive video.

Read More Saturday Apple video: Nose to nose with the dogs (2025)

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He was about to return his Apple Vision Pro, then...Apple vision pro reddit2 months ago
Published February 9, 2026 by Philip Elmer-DeWitt

He was about to return his Apple Vision Pro, then...

"Yesterday’s live immersive Laker game was the cherry on top and sealed it for me."

Read More He was about to return his Apple Vision Pro, then...

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19 Comments

How to turn an Apple Vision Pro into a retro videogame arcadeapple vision pro retrocade2 months ago
Published February 7, 2026 by Philip Elmer-DeWitt

How to turn an Apple Vision Pro into a retro videogame arcade

"Includes classic arcade legends like Pac Man, Galaga, Frogger, Space Invaders, Asteroids, Bubble Bobble, Centipede, Breakout, Track and Field, and Haunted Castle."

Read More How to turn an Apple Vision Pro into a retro videogame arcade

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Justin Ryan watched Friday's Lakers-Bucks game live on the Apple Vision Pro (video)apple immersive nba live3 months ago
Published January 11, 2026 by Philip Elmer-DeWitt

Justin Ryan watched Friday's Lakers-Bucks game live on the Apple Vision Pro (video)

"I'm thinking to myself, how much would you pay for these seats if you were really there?" 

Read More Justin Ryan watched Friday's Lakers-Bucks game live on the Apple Vision Pro (video)

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Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports?apple vision pro rentals3 months ago
Published January 9, 2026 by Philip Elmer-DeWitt

Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports?

"A glaring issue is that Apple Vision Pro is not designed for shared usage."

Read More Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports?

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Apple to stream live immersive basketball games, starting with the Lakersapple lakers vision pro3 months ago
Published January 5, 2026 by Philip Elmer-DeWitt

Apple to stream live immersive basketball games, starting with the Lakers

"Viewers will be able to watch each pass, shot, and block up close, with in-game graphics like player rosters, shot clocks, and scores in 3D as if they're floating right in front of the viewer."

Read More Apple to stream live immersive basketball games, starting with the Lakers

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AppleInsider calls BS on the FT's Apple Vision Pro sales numbersapple hilliard defends avp3 months ago
Published January 2, 2026 by Philip Elmer-DeWitt

AppleInsider calls BS on the FT's Apple Vision Pro sales numbers

"With around 1 million active users of Apple's nascent Vision platform, it's tough to call it a failure."

Read More AppleInsider calls BS on the FT's Apple Vision Pro sales numbers

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FT: Apple has sharply cut Vision Pro production and promotionapple vision pro cutback3 months ago
Published January 1, 2026 by Philip Elmer-DeWitt

FT: Apple has sharply cut Vision Pro production and promotion

The company’s Chinese manufacturing partner Luxshare halted production of its “spatial computing” device at the start of last year.

Read More FT: Apple has sharply cut Vision Pro production and promotion

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A defense of the Apple Vision Pro by Yale management prof who did not buy oneapple vision pro flop5 months ago
Published November 21, 2025 by Philip Elmer-DeWitt

A defense of the Apple Vision Pro by Yale management prof who did not buy one

"Risks like the Vision Pro are exactly the kind that Apple needs to take to move the needle, and there’s no better sign for its future than its continued willingness to take them now."

Read More A defense of the Apple Vision Pro by Yale management prof who did not buy one

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Apple steps up its investment in immersive videoapple vision pro lakers6 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Apple steps up its investment in immersive video

The first Lakers game in Apple Immersive will be available early next year.

Read More Apple steps up its investment in immersive video

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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