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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Mark Gurman: Apple has a cheaper laptop up its sleeveapple lowcost laptop sleeve6 months ago
Published November 4, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple has a cheaper laptop up its sleeve

"The move would represent a strategic shift for Apple, which has historically focused on premium devices with hefty profit margins."

Read More Mark Gurman: Apple has a cheaper laptop up its sleeve

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Windows reviewer: I'm a (mostly) happy Apple convertapple laptop reviewer convert1 year ago
Published December 24, 2024 by Philip Elmer-DeWitt

Windows reviewer: I'm a (mostly) happy Apple convert

"As a laptop reviewer who runs tests and benchmarks for living, I now see the light."

Read More Windows reviewer: I'm a (mostly) happy Apple convert

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One more time: What's wrong with the iPad ProiPad pro laptop8 years ago
Published November 6, 2018 by Philip Elmer-DeWitt

One more time: What's wrong with the iPad Pro

Hint: It's not the hardware.

Read More One more time: What's wrong with the iPad Pro

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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