Why are so many people selling their brand new Apple iPhone 17 Pro Max?
"While early trade-ins might suggest dissatisfaction at first glance, the data points to a more nuanced picture shaped by strong value retention, changing upgrade habits and wider economic pressures."
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]