Apple has once again claimed the top spot as the world's most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion — 12% of the value of the entire top 100 list.
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]
3 months ago
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