Why Buffett and Munger bought Apple in the first place (video)
"That's the story of why we own American Express, which is a wonderful business. We own Coca Cola, which is a wonderful business. And we own Apple, which is an even better business."
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]