Apple's awful Q1 2023 in five easy charts

Revenue and earnings were expected to fall year-over-year. And they did. More than feared.

Apple missed on the top and bottom lines, as the expectation that iPhone sales would fall came true. Mac and Wearable revenues were also down. Services was up, but barely. The quarter's 14th week couldn't save the results.

Apple shares, which closed up more than 3.7%, rose briefly in after-hours trading, nosedived more than 4%, rebounded during the earnings call and finally fell back nearly to where they started the day.

From the press release:

Apple today announced financial results for its fiscal 2023 first quarter ended December 31, 2022. The Company posted quarterly revenue of $117.2 billion, down 5 percent year over year, and quarterly earnings per diluted share of $1.88.

“As we all continue to navigate a challenging environment, we are proud to have our best lineup of products and services ever, and as always, we remain focused on the long term and are leading with our values in everything we do,” said Tim Cook, Apple’s CEO. “During the December quarter, we achieved a major milestone and are excited to report that we now have more than 2 billion active devices as part of our growing installed base.”

“We set an all-time revenue record of $20.8 billion in our Services business, and in spite of a difficult macroeconomic environment and significant supply constraints, we grew total company revenue on a constant currency basis,” said Luca Maestri, Apple’s CFO. “We generated $34 billion in operating cash flow and returned over $25 billion to shareholders during the quarter while continuing to invest in our long-term growth plans.”

Apple’s board of directors has declared a cash dividend of $0.23 per share of the Company’s common stock. The dividend is payable on February 16, 2023 to shareholders of record as of the close of business on February 13, 2023.

Tune into the earnings call here.

No formal guidance, given all the uncertainties. Expect COVID and fx to not worsen. Revenue in the March quarter should be similar to December YOY, without the extra week. FX should still be a headwind of about -5 percentage points. Services should grow YOY. iPhone should accelerate YOY. Mac and iPad could drop double digits. Expect Gross margins between 43.5%-44.5%

Cue the charts...

58 Comments

  1. Roger Schutte said:
    Good thing there was an extra week in the quarter!

    8
    February 2, 2023
    • Michael Goldfeder said:
      The installed base grew by double digits just about everywhere. That’s impressive!

      5
      February 2, 2023
  2. Dan Scropos said:
    “ … we grew total company revenue on a constant currency basis”

    That’s pretty impressive, considering supply challenges.

    4
    February 2, 2023
  3. Tommo_UK said:
    Small down move given the results.
    All eyes on Q2 now 😉

    2
    February 2, 2023
  4. Tommo_UK said:
    By the way I have zero sympathy for their currency issues when even after sales tax Apple charges 7-20% more for its products outside of the US. An unfair Apple Tax the company has milked since forever but not this much for about 20 years.

    1
    February 2, 2023
    • David Emery said:
      Well, one could argue in Europe that’s to recoup the extra expense of dealing with the EU… 🙁

      (Independent of that, I’ve always been surprised that books are significantly more expensive in the UK.)

      9
      February 2, 2023
    • Dave Ryder said:
      Tommy_UK: Interesting point that Apple raised prices to offset currency.

      0
      February 2, 2023
  5. Gregg Thurman said:
    What’s the word on March quarter guidance?

    0
    February 2, 2023
    • Gregg Thurman said:
      George you must have been posting while I was asking. Is Cook referring to similar dollar amounts, or similar % declines?

      0
      February 2, 2023
      • David Emery said:
        I’d take Cook’s comments as ‘percentage change’, not ‘absolute dollar’.

        0
        February 2, 2023
    • John Konopka said:
      @Gregg I’d have to listen again to be sure but it sounded like they said that the March quarter will be similar to the December quarter. Sounds like they expect deferred demand to be satisfied because Tim said supply problems have been solved.

      3
      February 2, 2023
      • Neal Guttenberg said:
        John,

        I had the same question about the comments on the March quarter. I couldn’t tell if Luca was saying March would have the same decline as December or something else.

        0
        February 2, 2023
  6. Darren DMW said:
    I should post a trip report to South East Asia in the slack group.

    Apple is really firing in places like Thailand and Singapore (small market I know) but I also hear Vietnam (serious growth market) is doing really well.

    The number of people in Thailand working in hospitality and travel services whose annual income is probably less than USD$10K holding an iPhone Pro and wearing a late model Apple Watch defies logic. (no they weren’t fake like their handbags)

    4
    February 2, 2023
  7. Daniel Epstein said:
    I guess the definition of more than feared shifted on a week by week basis during the quarter and leading up to earnings.
    “Revenue and earnings were expected to fall year-over-year. And they did. More than feared.”
    The relatively muted drop after the earnings came out implies the market didn’t fear numbers like this. More a buy on the rumor sell the news event for now. The reaction during the earnings call is relatively positive talking about the March quarter. Given the selling action of the stock in December I would say this overall reaction is better than feared not worse. Still disappointing but seemingly similar reaction to Google and Amazon misses.

    3
    February 2, 2023
  8. Paul Campbell said:
    Shares outstanding now below 16B. We are nearing the point that we can buy back 1% of outstanding shares every QUARTER.

    3
    February 2, 2023
    • John Konopka said:
      I believe they said that they bought back about 133M shares. In about 80 trading days that is about 1.6M shares per day, on average. That is a significant part of the daily float.

      2
      February 2, 2023
  9. Tommo_UK said:
    I’d say it’s a wrap and net/net the miss/miss is countered by a good underlying narrative. The stock will just meander with the market and move on the same rumours as last quarter: supply chain and manufacturing capacity, and the gurnings of Mark Gurman et al.

    The impact of currency movements will likely be a focus of every armchair analyst now and everyone will suddenly become an fx expert.

    Nice reaction to crappy numbers. Well curated responses on the call.

    6
    February 2, 2023
  10. Alexander Parker said:
    So the drop after hours was based on the miss, and the return to almost even was caused by installed base numbers — is that about the net of the last 90 minutes?

    0
    February 2, 2023
  11. bas flik said:
    Tim was really bullish on India. not bullish but really bullish.
    to me the most important remark of the call.
    Future growth of Apple will be there and other mentioned emerging market countries.
    with supply chain up and running and weaker dollar i foresee a quick return to growth.
    nothing is more negative for sale than short supply
    also covid lockdowns in china were horrible.
    i think the street is too much focused on USA and under values asia and latino markets.
    billions of customers whithout money with only one wish to own an iphone.
    they are dreaming of iphones not of samsungs or chinese brands.
    its only a matter of time they will earn enough money to purchase an iphone.

    7
    February 2, 2023
    • Gregg Thurman said:
      “ i think the street is too much focused on USA and under values asia and latino markets.”

      Maybe it’s ethnocentrism at work, or it’s pure racism (my favorite), but I definitely think WS looks at anywhere not in Manhattan, London or Paris as being an undeveloped third world country.

      The commentary about iPhones in China, when Apple first opened that market was very negative with the focus being on average annual income per capital vs the culture of saving to get what you want. WS is doing the same thing in India, SE Asia and South America.

      It won’t be all that long before the US is the world’s third largest economy, with China and India battling it out for #2.

      I say good for them.

      1
      February 2, 2023
    • Bart Yee said:
      Well, it wasn’t as good as it could have been. A drop of less than 5%, say 3% or 1.5% might have been hailed as miraculous given the circumstances Apple was facing.

      Perhaps the best way to look at it is demand was relatively steady but supply was disrupted and could not fill that demand, at least iPhones. Mac sales were lower but did not have a new product intro as motivation. iPads had a good showing on the basis of new models and performance. Services was a bright spot, held back a bit by Fx. Troubling to me was the drop in Wearables Home and accessories. This area is more price sensitive and reflects Fx and subdued demand even with new products.

      1
      February 2, 2023
      • Alan Birnbaum said:
        Best line:
        935 million paid subscriptions across the services on our platform, up more than 150 million during the last 12 months….

        Music to my ears.

        2
        February 2, 2023
  12. Bart Yee said:
    So Apple spent $19B for 133M shares, giving an average share price paid of $142.86, pretty much where we are this week.

    It’s unclear how many shares their repurchase plan could have purchased during the Jan month, especially when the prices were $135 and below during the first 20 days of the month.

    1
    February 2, 2023
    • Kemble Widmer said:
      Luca said “revenue performance” in Q2 would be roughly the same as Q1, not “revenue”, and made a deal about that despite the extra week tailwind in Q1. High confidence level they are saying Q2 similar to Q1’s 5.5% YOY decline.

      2
      February 2, 2023
  13. Lalit Jagtap said:
    “..The maximum no. of switchers to iphone in MEXICO and INDIA.“ This was music to my ear. I know majority of Indians not only in India but also in USA, are in Android world. In last year trip to Mumbai I saw enough green shoots for Apple to grow in India. Hope iPhone switchers rate accelerates in India in next few quarters, as phone cost is down due to manufacturing in India.

    2
    February 2, 2023
    • Bart Yee said:
      Lalit, as the current and young generation of India consumers gain economic growth and advancement, many many, say 25-40% will want to acquire “finer”, “better”, perhaps more prestigious things in life. As in most developed / developing countries, this mean imported thing from companies that make “better”.

      For Chinese OEM’s, it’s harder because of heavy and recurrent clashes and Sabre rattling with the Chinese government and military. For Apple, the US and California in particular represent opportunity, prosperity, and yes, a level of freedom from the norm. An iPhone, a Watch, AirPods (even if made in Vietnam), and a Mac can be an aspirational move to a California / US lifestyle, if just in theory. But come to the US for education and / or work, and you may have a lifelong relationship.

      As Gregg said, I wish them well and all successes.

      1
      February 3, 2023
  14. Gregg Thurman said:
    Thinking about it, the lockdown in China helped AAPL. Management can now blame a good portion (if not all) of its performance blame on the Chinese government, taking the heat off of Apple. So, even though Apple underperformed, to the investor it wasn’t Apple’s fault. As a result investor sentiment remains largely intact.

    1
    February 3, 2023
  15. Bart Yee said:
    I think this bears repeating: Despite not meeting Pro or Indie analysts’ expectation, Apple did just report its second highest ever Quarterly revenue and Q1. At $117.3B and with a major external shortfall in iPhone 14 Pro production, last Quarter was comfortably 5.2% above Q1 2021, just as it was -5.4% from the extraordinary Q1 2022 ATH revenue. The same could be said for EPS, iPhones and Wearables.

    It is not clear and we may never know whether with full production whether iPhones revenue would have approached or surpassed Q1 2022’s $71.63B and helped this recent quarter to a much more decent showing. Certainly the Mac and WHA numbers and FX headwinds still made it difficult.

    3
    February 3, 2023
    • Kemble Widmer said:
      Bart, you stole my trick!
      Back in 2019, when Apple missed big out of the blue, I checked their growth trajectory stripping out the “tough compare” of a year prior and the 2 year growth rate was 10% or so, giving me comfort, and able to ride the subsequent 2019 and beyond rally without selling shares. Similar setup this time as you point out, let’s hope a similar rally realized this time.
      Without the supply constraint and fx Apple would have beat comfortably.

      1
      February 3, 2023

Leave a Reply