"The timing is notable since the company typically likes to launch new devices in the spring, summer and fall."
From Gurman's "Apple Timed New Macs and HomePod to Boost Its Spring Quarter" posted Sunday by Bloomberg:
Apple Inc. kicked off the year with a burst of January product announcements: the latest MacBook Pro, Mac mini and HomePod speaker. The timing is notable since the company typically likes to launch new devices in the spring, summer and fall.
And that was indeed the original plan: Apple had sought to debut these three products last year. That would have set up a fairly jam-packed schedule, with the M2 iPad Pro line, latest Apple TV, new MacBook Pro, updated Mac mini and revamped HomePod all coming during a post-iPhone fall flurry.
Instead, Apple decided to roll out the iPad and Apple TV and hold off on launching the latter three products until this past week. The question is, why? I have two plausible theories:
- One answer is supply-chain issues. It’s possible that the company couldn’t produce the new MacBook Pro and Mac mini in necessary quantities until after it got the latest — and arguably more important — iPhones, Apple Watches and iPads out the door.
- The other possibility is software: The new HomePod needs its version of 16.3 to support new features like temperature and humidity sensing, in addition to things like updated ambient sounds and Find My support.
Finally, the theory signaled in the headline:
Last year, Apple rolled out the 5G iPhone SE, Mac Studio and Studio Display during its fiscal second quarter, which runs through March. There is no equivalent stream of new products coming in Q2 this year. But releasing new Macs and HomePods in January will make that year-over-year comparison a bit less painful.
My take: Gurman's just guessing.