The rise of Apple TV+ in three eye-popping charts

"Apple’s streaming content catalog is small but it’s packed with quality and exclusivity."

From Christopher Hamilton's "Why Apple TV+’s 40% Subscription Price Hike Is Entirely Justified | Charts" ($) posted Monday by The Wrap:

Demand for shows on Apple TV+ more than doubled from January 2021 to September 2022, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement...

Apple TV+ has managed this growth not by recklessly pouring money into ballooning the amount of content but by making smart content investments that have resulted in a library of high-quality programming that has won critical acclaim...

Let’s assume that 8.0 times is the level of demand that quantifies a show as a hit (less than 3% of shows reach this level of demand)... All of the 10 most in-demand Apple TV+ original series for the quarter comfortably surpass this 8.0 times threshold.

My take: That last chart is confusing (what's with the conflicting color codes?) but worth parsing. The average TV show -- in my experience -- is almost unwatchable. What this graphic tells me is that compared with the mean, Apple's offerings are off the charts.

12 Comments

  1. Rick Povich said:
    When will Ted Lasso reappear, Apple?

    2
    November 8, 2022
  2. Gregg Thurman said:
    Right now I feel blessed. Two weeks ago I scheduled a look/see for my 12 yo dishwasher that had stopped working. The serviceman just left. He was here for less than 15 minutes. It only cost me $110 to find out there is a reset button for the washer’s computer.

    My dishpan hands can now start healing.

    5
    November 8, 2022
    • John Konopka said:
      LOL. There should be a YouTube video for that. My son laughs every time I contact the manufacturer for help. He always starts with YouTube.

      6
      November 8, 2022
      • Rick Povich said:
        Gregg and John – Youtube is the go-to resource center. My son also had problems with a relatively new dishwasher. The problem was that the supply chain prevented repair for at least a couple months. He, too, had dishwasher hands and decided to check YouTube. Less than $200 for the pump he was able to find online, and a couple hours later his machine was working. I call it quits when it comes to brain surgery repairs 😉

        1
        November 8, 2022
    • Rick Povich said:
      I think it’s interesting that a 12-year-old dishwasher actually HAS a reset button! And that it still works! That was an efficient allocation of resources 🙂

      1
      November 8, 2022
      • Gregg Thurman said:
        It’s a foreign made Bosch. The American made dishwashers cost about the same, but we’re all inferior to the Bosch.

        1
        November 8, 2022
        • Rick Povich said:
          Yeah, Bosch is good stuff! I always prefer the cheap fix but easy (albeit costly) is also acceptable

          0
          November 9, 2022
  3. Romeo A Esparrago Jr said:
    I can’t wait for The Mighty Eighth and the return of Foundation, Mythic Quest, Lasso, and  TV+’s glossy quality documentaries. Would love something like Dr. Brain, too.

    2
    November 8, 2022
  4. Darren DMW said:
    I’m a bit surprised to see See so far up there.

    S1 got some poor reviews, but I thought it was OK and grew in S2. S3 was good again, but I am glad the series satisfyingly wrapped in 3 seasons. It’s *very* violent, so again, I am surprised it has performed this well for Apple.

    0
    November 8, 2022
  5. Kirk DeBernardi said:
    “…but it’s packed with quality and exclusivity.”

    ‘bout right. Sounds like another great Apple product.

    (If you haven’t seen the “Bad Sisters” series yet, you definitely owe it to yourself.)

    1
    November 8, 2022

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