U.S. teens strap on Apple Watches in record numbers

31% own one, 16% plan to buy one.

From Piper Sandler's Taking Stock With Teens, Fall 2022 edition. which landed on my desktop Tuesday:

87% of all teens own an iPhone, while 88% expect to purchase an iPhone as their next phone, and 31% own an Apple Watch.

My take: In its 21st year, this comprehensive survey continues to oversample North America's well-heeled suburbs. It's best for capturing trends.

5 Comments

  1. Dan Scropos said:
    What you’re seeing here is Apple’s most intimate and personal success, namely a device that you wear for 12-16 hours a day. While the iPhone is a computer in your pocket, the Apple Watch, for me, symbolizes so much more. It symbolizes trust, fashion, brand, personal trainer and health coach, all in one. That’s pretty darn powerful. Those teens also represent the next 50+ years of sales. That, too, is powerful.

    6
    October 11, 2022
  2. Bart Yee said:
    “Piper Sandler surveyed 14,500 teenagers from across 47 states. Their average age was 15.8, while their household’s average income was $66,497.“

    Reasonably well heeled indeed. Doesn’t report though how many family members avg in each family.

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    October 11, 2022
  3. Robert Paul Leitao said:
    @PED: According to the US Census Bureau, the median household income in 2021 was $70,784. While I’m not finding a definitive estimate on average household income in the US, I would expect it to skew much higher than the median. As Bart pointed from glancing at the full survey, the average household income in the survey was $66,497. As an aspirational purchase or desired gift to be received, the $399 starting price for the Apple Watch 8 is not a particularly high cost barrier for today’s teens and their families. The last numbers I saw suggest there’s about $1.2 trillion remaining in stored stimulus savings among US households. That’s not good for inflation, but it may help put the Apple Watch within economic reach.

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    October 11, 2022
  4. Ken Cheng said:
    Strange or incomplete graphic. It seems to show 37% “Own a Smartwatch”, and 16% “Plan to buy Apple Watch”. Is the difference between that 37% and the Watch ownership figure of 31%, 6% Androids?

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    October 11, 2022
    • Bart Yee said:
      @Ken The 6% likely represent non-Apple smartwatches or possibly fitness type watches or bands, unclear unless we had the survey question verbiage. Garmin’s, Fitbit’s, cheap Android or Amazon sold products, and maybe Samsung Galaxy Watch 4 and earlier.

      0
      October 11, 2022

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