Emancipation unchained for Apple TV+ (teaser video)

From Joseph Pisani's "Will Smith’s ‘Emancipation’ Will Be in Theaters Dec. 2, Apple Says" posted Monday by the Wall Street Journal:

A high-profile film starring actor Will Smith is set for release in December, about eight months after his confrontation with comedian Chris Rock at the Academy Awards.

Apple said Monday that “Emancipation” will premiere in theaters on Dec. 2 and a week later on its streaming service, Apple TV+.

The rollout would be similar to what the company did for “CODA,” which Apple TV+ released last year. The film won the best picture Oscar, the first such win for a streaming service or for Apple.

The timing could put Mr. Smith back on the awards circuit. Movies need to be released in theaters before the end of the year to be considered for that year’s Oscars awards, according to the Academy of Motion Picture Arts and Sciences, which runs the show.

Mr. Smith was banned from Oscars award ceremonies for the next 10 years after he slapped Mr. Rock in the face on stage in March for making a joke about his wife.

Cue the teaser:

My take: Smith got the Academy's attention with that slap, didn't he? Beyond the People Magazine fodder, this sure looks like a movie Tim Cook would want released.


  1. Fred Stein said:
    OT, but noteworthy, from “real money’ article on Apple, “The successful new watch line in the athletic/adventure category may add $3 billion to $4 billion in incremental revenue in 2023.”

    That validates what many of us have been saying. Still, the market may need time to ‘get it’.

    October 3, 2022
    • Michael Goldfeder said:
      I’m pretty certain everyone can agree that the: “Slap heard around the world” was uncalled for and a swift punishment ensued. But here’s where I have a real problem with the Academy; Why did they continue to acknowledge and reward someone like Roman Polanski who committed the crime of child rape and entered a guilty plea back in IIRC 1988, but fled the jurisdiction before he was fully sentenced under his very own plea agreement?

      He won academy awards in both Best Director and Best Picture categories in 1981 (“Tess”), and “The Pianist” 2003. Yet he wasn’t kicked out of the Academy until thirty (30) years later in 2018.

      Based on that hypocrisy alone I have zero problem with Apple releasing a movie that doesn’t involve an actor or Director who committed the crime of child rape.

      October 3, 2022
      • S Lawton said:
        “Why did they continue to acknowledge and reward someone like Roman Polanski who committed the crime of child rape” Good question.

        October 3, 2022
  2. S Lawton said:
    There are multitudes of people involved with making a movie and the actions of one spoiled star should not detract from their efforts seeing the light of day. That said, the machinations studios make to get their films nominated for awards should not include any of those efforts for Mr. Smith.

    October 3, 2022
    • Bart Yee said:
      Agree in part, let the film and nominations stand on their own, Apple promotion of the film notwithstanding. If the film, crew and / or actors get nominated, then let the academy voters decide on who wins.

      In any case, if Smith were nominated, he would not be on site to be shown or accept if wins. IMO, either way, it’s more of a positive for him as his absence punishment is followed but his work may be recognized. If Smith is not nominated for a possible Oscar-worthy performance, well, speculation sell clicks.

      Perhaps the subtitle is “Road to Redemption”.

      October 3, 2022
      • Gregg Thurman said:
        US Law

        Prisoners can’t make money selling their story while in prison.

        Smith’s slap was an affront to the whole industry. He shouldn’t be allowed to participate as a nominee or as an attendee. Period.

        That doesn’t preclude other members of the cast or crew from enjoying full rights.

        My guess is that he is now damaged goods and his career has been seriously and negatively impacted. That will be the unkindest cut of them all.

        October 3, 2022
  3. Gregg Thurman said:
    Governing Bodies are all hypocrites. The higher the stature of the member the easier it becomes to sweep unpleasantness under the rug.

    Punishing one for indiscretions (corruption) opens everybody else at the top for punishment.

    It’s called circling the wagons for self protection.

    October 3, 2022
  4. Kirk DeBernardi said:
    A successful black man humiliates another successful black man by striking him on a worldwide TV presentation after completing a movie regarding the freedom of his race’s forced humiliation through slavery.

    Oh, the shame of Will Smith where he now wears the shackles of ugly public regard — personally induced.

    Oh, the sad irony

    October 4, 2022

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