"Until now, consumers didn’t need to care about what software was running in their car, but increasingly, they may."
From Christopher Mims' "The Next Big Battle Between Google and Apple Is for the Soul of Your Car" in Saturday's Wall Street Journal:
To date, Google has announced partnerships with nearly a dozen auto makers and auto-parts suppliers, including Stellantis, Honda, BMW, Renault-Nissan-Mitsubishi and General Motors’ GMC and Chevrolet brands. Other auto makers have announced they are using Android Automotive, which is open source, without entering partnerships with Google, including electric-vehicle startups like Lucid Motors.
Apple hasn’t announced an equivalent of Android Automotive—that is, software that auto makers can license to run on their vehicles, whether or not an iPhone is connected to them. And as with all its future plans, the company is very guarded about what it says publicly.
However, a demo of the next generation of its iPhone-mirroring CarPlay software in June at Apple’s developers conference, including renderings of the interface of a future vehicle, points to much deeper, and even perhaps Android Automotive-level integration with cars in the future. Some analysts have taken to calling Apple’s hypothetical future in-vehicle software “CarOS.”
Apple has announced more than a dozen launch partners for the next generation of CarPlay, starting with models that go on sale in 2023, including Volvo, Ford, Honda, Renault, Mercedes and Porsche.
My take: Google's got a head start, but Apple will do a better job and charge more.