Designed in California. Assembled in India.

From Sankalp Phartiyal and Debby Wu's "Apple Begins Making iPhone 14 in India Weeks Ahead of Schedule" posted Monday:

Apple Inc. began making its new iPhone 14 in India sooner than anticipated, after a surprisingly smooth production rollout that slashed the lag between Chinese and Indian output from months to mere weeks.

The US tech giant made the announcement on Monday, weeks after the marquee device’s Sept. 7 unveiling. It had worked with Foxconn Technology Group, its most important production partner, with the original goal of assembling iPhones in Chennai about two months after global launch, Bloomberg News reported in August...

“We’re excited to be manufacturing iPhone 14 in India,” Apple said in an emailed statement Monday without discussing production timelines. A Foxconn representative declined to comment.

My take: Remember, any smartphone sold in India must be assembled in India. So does this mean that Indian consumers are ready for the entry-level iPhone 14, but not for the top-of-the-line Pro?

See also: Apple accelerating move to India, says J.P. Morgan, in which Samik Chatterjee predicts that Apple will move 25% of iPhone production to India by 2025.

One Comment

  1. Gregg Thurman said:
    I think this new production capacity practically guarantees a blowout year for iPhone 14. Delivery lead times won’t mean anything to those using that metric (vs prior years) to estimate sales.

    September 26, 2022

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