Davidson: Super Bowl halftime good for Apple, Sunday ticket bad (video)

From "The iPhone 14 should outperform the iPhone 13, says D.A. Davidson's Tom Forte" posted Friday on CNBC:

D.A. Davidson's Tom Forte joins 'Squawk on the Street' to discuss why he holds a buy rating on shares of Apple.

My take: With his Buy rating and $185 price target, Forte is a believer.

10 Comments

  1. Romeo A Esparrago Jr said:
    Mr. Forte doesn’t explain why the Sunday ticket is bad other than he feels Apple might follow Amazon down that path. ??? That’s it from the last 45secs of a 2:40min clip.
    The lady brings up the Super Bowl halftime topic at the 1:56 mark.

    2
    September 25, 2022
  2. Gregg Thurman said:
    I’m with you Romeo. What does “go crazy” mean?

    Could it mean having an Apple ID gets free access to NFL Sunday, with the only advertiser being Apple showcasing its products and the interoperability between them? Could Apple ads highlight how the enterprise (with IBM support) is using Macs, iPads and iPhones to streamline/improve operations? Could Apple ads highlight actual cases of reduction in tech support costs and employee work satisfaction? Could Apple ads highlight the superiority of its proprietary silicon?

    Could Apple ads…?

    3
    September 25, 2022
    • Steven Philips said:
      Oh, Gregg, you’re such a spoil sport! 🙂

      1
      September 25, 2022
      • Gregg Thurman said:
        Yeah, that Upvote is mine. : ).

        1
        September 25, 2022
    • John Konopka said:
      @Gregg. I never thought about the ads. How nice would it be to watch for an afternoon and only see Apple ads! No geckos, emus, trees falling on cars, burritos, pizzas, etc.

      2
      September 25, 2022
  3. Miguel Ancira said:
    I am with both of you. I can’t even begin to picture the million ways this would be good for apple, and with all that cash, it is definitely interesting.

    1
    September 25, 2022
  4. Jerry Doyle said:
    If one did a historical analysis of Apple, Inc.’s psychological behavior from an organizational administrative, management & operational perspective, then one would know unequivocally that Tim Cook & company do no overpay for anything. Apple will not go there. This is a conservatively run company.

    4
    September 25, 2022
    • Gregg Thurman said:
      This is a conservatively run company.

      If you think of how much the advertising to do what I described above would cost over the next 5 years, Apple just bought NFL Sunday out of its advertising budget.

      For those of us that are old enough, remember popular TV shows back in the ‘50s and ‘60s, that were sponsored (sole advertisers)?

      I think it very likely Apple is taking a page out of advertising’s historic playbook.

      Just think of all the testimonials Apple has received over the past 5 years, and the commercials Apple has already produced using them.

      2
      September 25, 2022
  5. Fred Stein said:
    Upvoted. Apple has elevated due diligence to art form, to a competitive advantage, and more….

    Apple conservatism, thoughtfulness, deliberation is a breakthrough. Several examples follow.

    Apple’s financial services: Apple was late, but the first to get it right (as usual). Before Apple entered, and continuing today, we hear rubbish fintech ideas promoted as the next big thing only to watch them crash and burn.

    Gaming: Today Apple leads in mobile games. It was a long path of incremental steps in the software, business model, and chips. Ironically some now claim that Apple’s success (paraphrasing Gonzales Roberts) “is illegal”.

    1
    September 25, 2022

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