"Apple has been the only company so far seemingly unaffected by the situation among smartphone makers like Samsung."
From Gjong Lee's "Samsung drops smartphone shipment goal for 2022" posted last month by TheElec:
Samsung has dropped its smartphone shipment target for 2022 from the previous 300 million units to 260 million units, TheElec has learned.
Earlier in the year, the South Korean tech giant had planned to manufacture a total of 334 million units of smartphones with the goal of shipping around 300 million units of them.
Samsung concluded 2021 with a total annual shipment of 270 million units, so its new goal for 2022 is less than that even if it successfully meets the goal.
The company’s biggest dip in smartphone shipment came in 2020 due to the pandemic and it shipped 250 million units that year.
In prior years, it more or less always shipped more than 300 million units per year...
Apple has been the only company so far seemingly unaffected by the situation among smartphone makers like Samsung.
My take: Old news story, but new to me.
You gotta know when to hold ’em
Know when to Fold ’em
Know when to walk away
And know when to run
“Earlier in the year, the South Korean tech giant had planned to manufacture a total of 334 million units of smartphones with the goal of shipping around 300 million units of them.”
So does this mean about 90% yield from assembly factories? Keep 10% (33M) units for replacement, warranty, or special demand, parts?
And then if shipping 260M is new goal, do they make about 286M total?
“Out of the 334 million units it had planned to manufacture this year, 284 million units would have been manufactured in its own facilities while 50 million units were to be given to its joint development manufacturers in China.”
“The South Korean tech giant is planning to manufacture 34 million units of smartphones on its own between October and November, sources said, far less than prior quarters and the same time period years ago.“
This, along with comments from Samsung’s Q2 earnings report, suggests they see 2H22 deteriorating due to effects of global smartphone market slowdown plus continued macroeconomic headwinds despite S. Korean won forex tailwinds. I’m inclined to think there’s cost cutting and Korean & Chinese ODM factory cutbacks while Vietnamese and India factories remain relatively untouched.
We will know in about 10-14 days if Samsung’s Mobile (MX) division will be a plus or minus to their overall quarterly revenue. Samsung would be including initial Flip and Fold revenue of about 6 weeks of sales (intro Aug. 10, release Aug. 26) as would Apple’s 2.5 weeks of iPhone 14 sales. Last year Samsung Mobile Q3 2021 revenue was $19.5B USD vs Apple FY Q4 revenue of $38.9B or 1.99X.
“… it would be fun if…Apple hired a bunch of workers whether they needed them or not!”
I like it! And I know exactly who they should hire. For a solid year, I worked as a “temp” at an Apple facility. I learned just how much temps are second class citizens compared to direct hires.
Apple, if you’re reading this, please consider hiring more temps direct. And also consider making an effort to treat the ones you don’t hire better.
All true. Doesn’t mean Apple has to just go along with it. Here’s a golden opportunity for them to shine. The question is: Will they take advantage of it?