Apple jumps the shark

"Complaining about smartphones being dull is a bit like complaining about all the cars coming with four wheels these days." -- The Macalope

From "The iPhone has finally jumped the shark, again" posted Tuesday on Macworld:

Brace yourselves. Because according to The Atlantic, “The iPhone Isn’t Cool.” (Tip o’ the antlers to @jonyiveparody.)...

iPhones and iPhone events have become a little boring, though. Well, “boring” might be overstating it. After all, this one had a bear and a plane crash! What fun. Next year Apple executives will need to retrieve each new product from a pit of venomous snakes as they are announced.

“Staid” is probably a better word.

It’s not just iPhones, though. Smartphones are a mature business and rocking the boat might be fun and a good lower body workout but it also can get a lot of water in your boat. The phones that try to shake things up a bit, foldable phones and phones from upstart companies with names that range from Essential to Nothing, are mostly gimmicks you probably don’t want to throw your hard-earned money at.

So, complaining about smartphones being dull is a bit like complaining about all the cars coming with four wheels these days.

My take: Looking forward to someone making three-wheeled cars. Apple, perhaps?

12 Comments

  1. David Emery said:
    I passed a group of (old) guys driving 3-wheel motorcycles and asked myself, “If the collective noun for a large group of motorcyclists is a ‘gang’, is the right collective noun for these guys a ‘nursery’? ” 🙂

    6
    September 14, 2022
  2. Lalit Jagtap said:
    Few weeks back I was checking price of foldable phone. The iPhone 14 pro is much cheaper to me. Thank Samsung for fold phones.

    3
    September 14, 2022
  3. Fred Stein said:
    Ugh. I clicked to the article on Macworld. It’s full of spammy ads that jerk the text up and down and then cover the text.

    His disrespect for his readers is exceeded only by his arrogance. iPhone Pro sales are on fire because of what Apple announced. He’s got a cute metaphor, and ignores reality.

    0
    September 14, 2022
    • Charles A. said:
      I don’t see a single ad at that link: the text is clean and beautiful. Same with pretty much every webpage. Just install AdGuard Pro for iOS!

      1
      September 15, 2022
  4. Miguel Ancira said:
    I think I am learning when not to click.

    0
    September 14, 2022
  5. Gregg Thurman said:
    Macalope used to be fun, in a sardonic way, to read. The “lopes articles these days are like cars having 4 wheels.

    3
    September 14, 2022
  6. Dan Scropos said:
    Laurene Powell Jobs is the majority owner of The Atlantic and Steve and Laurene’s daughter Eve mocked the iPhone 14 on Instagram last week, so this “iPhone Isn’t Cool” article is no big surprise. I just don’t think anyone will care what they think.

    6
    September 14, 2022
  7. Bart Yee said:
    There are a number of three-wheel vehicles but they are not “cars” but for purposes of taxes, safety, and other road regulations, they are defined as motorcycles. As such, they can get away with less safety requirements, emissions to some extent, crash requirements, and other positive incentives. Most are lighter weight and have better gas mileage if using conventional ICE engines.

    One such oddity is the Aptera which I previewed in a focus group back in 2006-2007 before the program went belly up during the recession. It was supposed to have ICE, hybrid or electric propulsion in a 3 wheel aero configuration. It has come back again as a solar electric last year but who knows if it will survive this inflationary period?

    A similar vehicle is called the Solo.

    1
    September 14, 2022
  8. The X-34 Landspeeder has no tires. For those in Texas or Idaho it could be practical.
    A sports watch extraordinaire with Apple Watch Ultra, iPhone satellite connectivity, built-in gimbal/anti-shake videos, and your robot watch now calls 911 in a wreck, like an invincible wingman?
    I saw only exciting features tailor-made for people like Ted Lasso that go outside & enjoy taking Apple gear along. Only couch taters could find all these new developments superfluous.

    0
    September 14, 2022
  9. Michael Goldfeder said:
    Let’s not ignore the “Big Wheel” from Mattel that has been around since I was a kid.

    0
    September 14, 2022

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