Garmin PR and Apple's fanbase go tweet for tat

"We measure battery life in months. Not hours."

-- From MacRumors' "Garmin Reacts to Apple Watch Ultra" quoting from Garmin's official Twitter account

"We measure unit sales in millions, not thousands"

-- From the MacRumors comment stream, channeling Apple:

My take: Grab the popcorn.


  1. David Emery said:
    People and companies who use Twitter are known as “Twits”, right?

    September 9, 2022
  2. Gregg Thurman said:
    We measure unit sales in millions, not thousands”

    That quote sounds surprisingly similar to one made by Steve Ballmer (former MSFT CEO) way back in 2007.

    With that quote Ballmer also said, “We like our strategy, we like it a lot”. In the following few years MSFT bought, then wrote off, Nokia, discontinued WinCE (after the only manufacturer using it – HTC – ceased production of smartphones), then discontinued its iPod competitor, the Zune.

    Good-bye Mr. Ballmer. I liked your strategy as well. I liked it a lot.

    September 9, 2022
  3. Fred Stein said:
    We count market cap in $T’s not $B’s.

    September 9, 2022
    • Bart Yee said:
      @Fred nice observation but so unfair because Apple is market cap is bigger than all. /s

      Perhaps we may say Garmin’s market cap of $17.52B is only 55% of FYTD Apple Wearables revenue, or more comparable directly, Garmin’s entire TTM revenue is $5B, less than any Wearables single quarter since Q2 2020? And also, Garmin is a two trick pony, primarily based on GPS navigation products for industry and consumer, and smartwatches / nav devices.

      Also, GRMN YTD is -33.3%, -47.5% 1 year. Except for dividend yield, by all other financial metrics, Garmin is not worth responding to, and I trust Apple won’t bother. ‘Nuff said.

      September 9, 2022
  4. Aaron Belich said:
    We look at your profit margins, and absorb them.

    September 9, 2022
  5. Charles A. said:
    Minimalist distillation of the essentials with a clever twist to the headline — just typical of PED’s everyday brilliance as a consummate master of his craft!

    September 11, 2022

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