Apple's iPhone 14: 'More modest than mind-blowing'

From Mark Gurman's "Apple’s ‘Pro’ Products Will Steal Show at iPhone 14 Launch Event" posted Sunday on Bloomberg News:

After several weeks of anticipation, we’re in the home stretch: Apple Inc.’s biggest event of the year is about three days away. This Wednesday, at a presentation dubbed “Far Out,” the company is set to unveil the iPhone 14 line, a fresh slate of smartwatches and new AirPods.

Last year, I called the iPhone 13 an incremental update to the iPhone 12. It ushered in some camera improvements and added ProMotion to the Pro version, but wasn’t a departure from the earlier model. At the time, I expected the iPhone 14 to bring more significant changes. While that’s still true, I think the enhancements—for the second year in a row—will be more modest than mind-blowing.

The device will continue to come in four variations: two Pro models and two standard versions. But, as I’ve covered exhaustively, there will be no iPhone 14 mini to succeed the iPhone 13 mini. Instead, Apple is focusing on large devices. It’s planning a 6.1-inch iPhone 14, 6.7-inch iPhone 14 Plus, 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max.

The regular iPhone 14 models will get some camera hardware changes, but the most significant upgrades will be reserved for the Pro line—and that could be a theme of the event. The company’s upscale products should generate the most fireworks at Wednesday’s launch, which will include a new high-end Apple Watch and upgraded AirPods Pro earbuds.

Unlike the standard model, the iPhone 14 Pro is poised to get a faster A16 chip, an always-on display and a 48-megapixel rear wide-angle camera system.

My take: Apologies for not posting this yesterday, when it landed. Had a house full of relatives. Still do.


  1. Tim Collins said:
    Here we go. Another Apple event. YAY. The lead up to the event, the event itself and the aftermath will result in a staggering word count of what we should know or think about the products, services and stock price. Buried in all of that are the realities that are under appreciated. A mobile phone is an essential piece of gear in todays world. This device replaced my PDA, two way pager, camera, Sony Walkman (along with that binder of CDs). Combine it with a watch and I no longer need a my Polar HRM. I can read books, make purchases, watch media, share photos, and take care of business (communication, scheduling, research and finance). I am unleashed from any other computing device while on the go. For the most part, it does these things with a greater ease and much less weight and cost than all those devices together.You interact with this thing so many times every day. The price of a Pro device is trivial when you consider the functionality and lifespan of the device. As you move down the price scale, the value is even greater. All those iPhones that are re-sold or gifted bring new users to Apple products and services. We know how that plays out over time. Replacement of older hardware is inevitable. Economic cycles may push or pull sales from year to year, but the sale will occur and that sale leads to other related Apple purchase. An iPhone with incremental improvements should not be trivialized. Apple will hold the high ground as long as they can provide a better hardware/software user experience. I prefer to ride the train rather than step in front of it.

    September 5, 2022
  2. Gregg Thurman said:
    I expected the iPhone 14 to bring more significant changes.

    I’ll never understand why the newest anything is always compared to last year’s model. Consumers just never upgrade that often.

    If you’re upgrading from an iPhone 11 or older,
    (or an Android), the iPhone 14 will be a significant upgrade.

    Stupid article.

    September 5, 2022
    • Kirk DeBernardi said:
      Gregg T. —

      Gurman’s gotta get his clicks.

      September 5, 2022
      • Charles A. said:
        It’s not on a website: it’s a weekly email newsletter.

        September 5, 2022
  3. David Drinkwater said:
    I didn’t feel much smarter after reading this week’s or last week’s Power On, so if I can help anyone from wasting their time, that’s my humble offering for today.

    September 5, 2022

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