Ming-Chi Quo: Apple iPhone 14 ASP likely to rise 15%

Posted Wednesday on Kuo's Twitter feed:

(1/2) Hon Hai/Foxconn is one of the winners of the increased ASP [average selling price] of iPhone 14 series. I estimated iPhone 14 series ASP would increase by about 15% (vs. iPhone 13 series ASP) to $1,000-1,050 (USD) due to two iPhone 14 Pro's price hikes & higher shipment proportion.

Quote Tweet

Hon Hai Technology Group (Foxconn)

@HonHai_Foxconn
· Aug 10
We achieved the highest-ever 2Q revenue and net profit attribute to the parent company. 1H 2022 revenue totaled NT$ 2.9 T. Based on current business outlook, we raise full-year performance to “growing” from “roughly flat”. FY2022 Q2 results: https://bit.ly/3dlk9jx

(2/2) Hon Hai is the major EMS for iPhone 14 series (with a 60-70% order proportion), so its revenue will markedly benefit from an increased iPhone 14 series ASP. No wonder Hon Hai raises full-year performance to “growing” from “roughly flat.”

My take: Stock prices rise or fall on the ASP.

3 Comments

  1. Jerry Doyle said:
    “…. My take: Stock prices rise or fall on the ASP.”

    My take: If you are shelling out a $1,000 for a phone, is an increase of $15 for inflation going to stop you from purchasing that phone? I think not.

    1
    August 17, 2022
  2. Steven Philips said:
    My take? I hope something gives Apple a good swift kick in the ASP. 🙂

    1
    August 17, 2022

Leave a Reply