Why Google launched a new anti-Apple PR campaign

"We’re hoping that Android users stop being blamed for ruining chats."

From Kif Leswing's "Google pushes Apple to adopt a new kind of text messaging, criticizes ‘green bubbles’" posted Wednesday on CNBC:

In a website and publicity campaign on Tuesday, Google blamed Apple for creating a substandard experience when iPhones text Android phones or vice versa.

“We’re hoping that Android users stop being blamed for ruining chats,” Google global vice president for integrated marketing for platforms, Adrienne Lofton, said. “This is Apple that is responsible, and it’s time to own the responsibility.”

The campaign is a notable escalation in an ongoing compatibility spat between the two companies that dominate software for smartphones. Nearly all smartphones in the world either run Android or Apple’s iOS, and Apple’s iPhone has over 55% of the U.S. market, according to StatCounter.

Google wants Apple to support the RCS “standard,” or specifications that allow many different companies such as carriers or phone makers to develop apps that can send and receive RCS messages. Many Android phones already have built-in messaging apps that support RCS.

My take: If the U.S. government won't tear down the garden wall, Google may have to go it alone.


  1. David Emery said:
    So Google wants to force Apple to adopt a specification Google developed… (It’s my understanding there are real security/encryption issues with a ‘federated messaging’ standard, but I have not looked at the specifics. It makes sense that there’d have to be key exchange mechanisms for this to work, and it’s not clear how you manage the complexity of the N^2 key problem in a secure way. Apple can use PKI within its own ecosystem for secure messaging.)

    When Google submits this (without patent encumbrance) to a well-behaved recognized Standards Development Organization and achieves a de-jure standard, then Apple should adopt it. And of course I’d expect Apple to participate in that SDO project. But if Google just wants to force Apple to adopt a Google product, Google can just kiss-my-posterior.

    It’s been really interesting reading various comments on this from whiners who don’t like the fact that most of the people they want to communicate with are using iPhones while they’ve decided to stick on Android. One guy was complaining “My wife can’t share photos with me.” That same guy was complaining that he “has to” buy an iPad because all the Android tablets suck. And he said “no one is actually hurt in practice by Google surveillance.”

    August 10, 2022
  2. Bart Yee said:
    An ars-technica article on the same issue, with much more background and technical reasons why Google is trying this tactic.

    “New Google site begs Apple for mercy in messaging war”
    Google is tired of losing so badly to iMessage, so it wants Apple to adopt RCS.

    Google has been unable to field a stable, competitive messaging platform for years and has thoroughly lost the messaging war to products with a long-term strategy. At least some divisions inside the company are waking up to how damaging this is to Google as a company, and now Google’s latest strategy is to… beg its competition for mercy? Google—which has launched 13 different messaging apps since iMessage launched in 2011—now says, “It’s time for Apple to fix texting.”

    Classic Google mismanagement and fragmented leadership. Link next:

    August 10, 2022
  3. Bart Yee said:
    Also, an earlier ars-technica article on:
    “A decade and a half of instability: The history of Google messaging apps”

    Sixteen years after the launch of Google Talk, Google messaging is still a mess.

    by Ron Amadeo – Aug 25, 2021 2:00am PST

    Link below:

    August 10, 2022
  4. John Konopka said:
    They want to claim that Blue bubble / Green bubble is a marketing ploy. It is a matter of encryption and the messaging standard used. Blue bubble is encrypted and enjoys the benefits of iMessage. Green bubbles are SMS texts. It just happens that you can do both in the same app. If Apple ever implemented RCS they still wouldn’t be in the Blue bubbles.

    August 10, 2022
  5. Michael Goldfeder said:
    Amusing to me that Google resents the color green. Isn’t that the color of money? The New Green Deal? So the only conclusion is that Google is green with envy. First they wanted Apple to have all iPhone iOS users stop bullying android users and their green bubbles. Aren’t there more android devices than iPhones? Now this nonsense.

    Google needs to either build a better mouse trap, or stay on the sideline if the game is too rough.

    August 10, 2022

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