Business Insider: Apple TV+ is too good to ignore

"Even at just $5 per month, I called it a terrible deal ahead of its launch."

From Travis Clark's "After a rocky start, Apple's streaming service is becoming harder and harder to ignore" posted Friday:

When Apple first jumped into the streaming space in November 2019, it touted prestige originals with big-name stars, but the shows landed with a whimper, and there were only a select few of them. Even at just $5 per month, I called it a terrible deal ahead of its launch.

Then "Ted Lasso" came along...

Whip Media released a survey in June of 2,460 consumers in the US that found that Apple TV+ was the major streaming service that had made the biggest gain in satisfaction from 2021 to 2022, 62% to 76%.

Apple hasn't broken out subscriber numbers for Apple TV+, but the subscription-analytics firm Antenna estimated that it has over 16 million, according to The New York Times. That would put it far below other new streaming services like Disney+ (138 million) and Paramount+ (40 million), but ahead of Peacock (13 million)...

Apple TV+ still has to build a catalog of licensed content, and in that regard it can't compete with the likes of Netflix, HBO Max, and others. But it has a solid ratio of originals I watch compared to the amount it actually has — and it's inexpensive at that.

My take: Hiring those two guys from Sony -- Jamie Erlicht and Zack Van Amburg -- was a genius move.


  1. Bart Yee said:
    Slow and steady wins the race, assuming you’re not claiming someone else’s horse. Absent Apple buying Netflix, Disney, or even Paramount (really, why would Apple want to get into the theme park or outside studio business), Apple will continue to do it their own way.

    Although I’d love to see them purchase the Star Trek franchise…

    July 30, 2022
  2. Gregg Thurman said:
    Taking someone to the movies costs $25 – minimum – to see a single show. If Apple only releases one movie per month that you want to see, $5 is an absolute bargain. That was my argument at launch and it remain that my argument today.

    Have I seen one movie per month I found enjoyable? Absolutely. But I got the family plan, which an even better financial deal.

    July 30, 2022
  3. Kirk DeBernardi said:
    Apple has always been the expert at slow & steady and wouldn’t release things until properly ripe.

    (Sad they didn’t apply this to the original HomePod. Hope I’ll be saying differently in the very near future. Stay tuned.)

    July 31, 2022
    • Bart Yee said:
      Kirk, I hope you’re right on the money ($$$), figuratively and literally. Somehow, somewhere is a new HomePod armed with an A15 or M1 variant that can fulfill the dreams and aims of a completely integrated HomePod / iOS ecosystem at various price points. I dare say the HomePod gets an Apple designed 5G modem and Wifi distribution system becoming a distributed mesh WiFi system too. It isn’t going to become about widgets sold or market share, but rather the best and most functional Home AI interconnected system.

      Introduce this among many other new products and I guarantee there’s a road being paved to $4T (~$265).

      July 31, 2022

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