"Even at just $5 per month, I called it a terrible deal ahead of its launch."
From Travis Clark's "After a rocky start, Apple's streaming service is becoming harder and harder to ignore" posted Friday:
When Apple first jumped into the streaming space in November 2019, it touted prestige originals with big-name stars, but the shows landed with a whimper, and there were only a select few of them. Even at just $5 per month, I called it a terrible deal ahead of its launch.
Then "Ted Lasso" came along...
Whip Media released a survey in June of 2,460 consumers in the US that found that Apple TV+ was the major streaming service that had made the biggest gain in satisfaction from 2021 to 2022, 62% to 76%.
Apple hasn't broken out subscriber numbers for Apple TV+, but the subscription-analytics firm Antenna estimated that it has over 16 million, according to The New York Times. That would put it far below other new streaming services like Disney+ (138 million) and Paramount+ (40 million), but ahead of Peacock (13 million)...
Apple TV+ still has to build a catalog of licensed content, and in that regard it can't compete with the likes of Netflix, HBO Max, and others. But it has a solid ratio of originals I watch compared to the amount it actually has — and it's inexpensive at that.
My take: Hiring those two guys from Sony -- Jamie Erlicht and Zack Van Amburg -- was a genius move.