Canalys: Apple's global smartphone share rose against the headwinds

From  "Global smartphone shipments fall 9% in Q2 2022 as economic headwinds blow" posted Monday:

Worldwide smartphone shipments fell 9% year on year in Q2 2022. Demand has started to wane following economic headwinds and regional uncertainty. Samsung took first place with a 21% market share as it strengthened its low-end A series supply. Apple came second with a 17% share as the iPhone 13 remained in high demand. Xiaomi, OPPO and vivo continued to struggle in China, suffering double-digit declines to take 14%, 10% and 9% market shares respectively.

Cue the bar graphs and spreadsheet:

My take: June quarter numbers are all over the lot this year. I've seen Apple share estimates of 6.7%, 8.8% and now, 17%.

See also: Gartner and IDC's June Mac numbers raise eyebrows.


  1. Fred Stein said:
    Back on my silicon hobby horse. The chips help drive the share increase for iPhones and Macs. And it’s just getting started.

    For grins, the Asahi Linux team just ported to the M2, reported this AM on ars technical by Andrew Cunningham.

    Prediction: M2 Macs will take share in the hard-core gaming biz from Intel. Disclaimer: I know nothing about gaming.

    July 18, 2022
  2. Robert Paul Leitao said:
    All marketshare is not created equal. There are different segments of the global smartphone market. According to Canalys, the iPhone continued to perform well in the June quarter and the iPhone 13 series handsets, in particular, remained in high demand. This reveals a divergence in buying patterns as consumers apparently moved up to the iPhone or moved down to less expensive handsets in response to changing economic circumstances with inventory oversupply in the mid-range smartphone market. While the Canalys analysis indicates Apple gained market share, it’s likely, if the analysis is accurate, Apple gained global revenue share as well.

    July 18, 2022

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