This week's Apple trading strategies (6/20-6/24/22)

A place for Apple traders and investors to share their best ideas.

To get things rolling, here's Mark Mahaney, head of internet research at Evercore, talking broadly about the tech sector and the effect of a recession on share prices. Mahaney sees another 10% dip ahead, but suggests long-term investors may have an opportunity to buy Apple, Google and especially Amazon at a nice discount.

Below: Apple vs. the S&P 500 last week, normalized…Disclosure: Although I am now an Apple shareholder (see Why I bought a share of Apple, my first), I am in no position to give trading advice. Don’t blame me if you drain your IRA doing something you read about here.

apple trading strategies 6-20-22
See also last week’s trading strategies.


  1. Michael Goldfeder said:
    Interesting comments and for those long term investors in Apple, the net effect of buybacks at these levels cannot be fully understood until the EPS reports are provided the next two to three quarters. His term “Dislocated High Quality” tech stocks obviously includes Apple which has come down in price, but not the quality of its products and consumer demand IMO.

    Not to be a stickler, but let’s face it, deep inside we all are on certain points. But anyone who uses the word: “Irregardless”, loses lots of credibility in my opinion. With traveling on the rise, don’t think for a nano-second that people aren’t going to be using Apple devices and services even more while sitting on an airplane, stuck waiting inside the terminal, or drinking a cocktail on the beach with a straw and paper umbrella. Perhaps not the umbrella due to supply chain issues.

    BTW, Courtney Reagan always does a very fair interview with individuals. Plus she sports an Apple Watch. For those who are even noticing.

    June 19, 2022
  2. John Konopka said:
    We’ll have to wait till the end of July or so to see what this quarter was like and whether we get any guidance.

    The economy is very strange right now. There is talk of a recession, yet job growth is strong, jobless claims are down, I see signs everywhere asking for workers. As I said elsewhere it seems more like we have a realignment taking place rather than a traditional slowdown. People are switching back and forth from stay-at-home or WFH to going out and living outside the home. It makes things chaotic. I read elsewhere that the consumer survey results are odd. Many people are saying that their own lives are fine but they worry about the economy at large. Uncertain times.

    The shifting of demand from one place to another in our economy reminds me of the short story, The Law, published in 1947 in the New Yorker. In the story the law of averages breaks down. Instead of an average number of people going to the cinema or going shopping, huge numbers of people would suddenly decide to go to the same restaurant on the same night, or the same theater, causing huge consternation and giant traffic jams while other places sat empty.

    June 19, 2022

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