Shuttered Shanghai is a testbed for Apple augmented reality tools

From Yoko Kubota's "Apple’s China Engineers Keep Products Flowing as Covid Shuts Out U.S. Staff" posted Monday by the Wall Street Journal:

Before the pandemic, Apple sent hundreds of U.S. engineers each month to China to oversee the contract manufacturers that build most of its products.

Now, in a shift, the global technology giant relies more on local engineers...

Apple’s China-based engineers have taken on greater responsibilities to keep the cycle going, the people said. The transfer of power underscores the growing technical expertise of China’s workforce, honed over decades as Apple and other foreign companies have trained generations of engineers and technicians.

The iPhone maker has also adopted some technology, including live-streaming, that helps staff based at its headquarters in Cupertino, Calif., remotely follow what’s happening on China’s factory floors, the people said. Apple has used iPads to communicate and augmented-reality tools to help technical experts in Cupertino check factory issues, one of the people said.

My take: An excellent application of AR technology, but not an Apple-scale market.

3 Comments

  1. Fred Stein said:
    Towering achievement.

    This is what makes Apple and America great. No other company, nor country, could pull this off. Even before Covid, Apple’s annual launches set the bar in terms all categories, innovation, scale, quality, global reach.

    It’s as if, they beat the world record for pole vaulting blindfolded.

    And yet, there are journalist who think they’re smarter than Tim and the whole team????

    5
    May 9, 2022
    • Michael Goldfeder said:
      @Fred: “It’s as if, they beat the world record for pole vaulting blindfolded.”That’s classic! Thanks for the chuckle while the market continues its schizophrenic ride.

      1
      May 9, 2022
  2. Robert Stack said:
    @Fred: Michael might have liked your “pole vaulting” comment (and I did too), but I think this one is even better: “And yet, there are journalist who think they’re smarter than Tim and the whole team????”

    And not just journalists either of course. How can we forget about tech execs like Ballmer, Sweeney etc? Or whole companies like Blackberry, Facebook, Google and on and on. All legends in their own minds – victims of their own arrogance!

    3
    May 9, 2022

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