Atlanta Apple store first to file for union (video)


  1. David Emery said:
    I wish them the joy of their union. It’ll be very interesting to see how Apple responds. I could see 2 approaches: (1) just close the store. (2) establish a baseline contract for the unionized workers that does not include the kinds of incentives provided to non-union workers. Now the union might well complain, but there is clearly a trade-off here between ‘what you negotiate’ and ‘what the company gives you willingly.’

    April 20, 2022
  2. Michael Goldfeder said:
    They mistakenly believe that all current benefits including shares of Apple stock are already set in stone. Now they want more money. The reality check is about to become real and ought to be quite an eye opener. They need to be well protected from the hazardous and unfair working conditions that they bravely encounter each day in an Apple Store that puts their emotional well being at significant jeopardy. What brave souls!

    April 20, 2022
  3. Jerry Doyle said:
    We already are on the threshold of a robotic revolution. Customer service representatives could be replaced with bots as part of customer service interactions, staffed with robots along with virtual meetings with customers inside Apple stores involving Apple service representatives from distant locations. As it is now Apple store customers just desire to see, touch and feel Apple devices. Many Apple service sales staff I already find limited in their knowledge of device explanation and too often unavailable to assist me anyway when I visit the store. The availability of more thoroughly trained & knowledgeable sales staff for me to connect with virtually from the Apple Store sales desk already fits into our routine established virtual meetings held across the nation daily in the conduct of business.

    I go to the local Apple Store to see, to feel and to touch the many devices. Should I have questions I connect with the mini monitor at the sales desk for a needed virtual meeting. A robot at the sales desk assists me in consummating the sale. A robot in the back of the store retrieves the device purchased and then delivers it to me and the sales robot waiting in the front of the store. I leave as a happy Apple consumer.

    Robots don’t complain about working conditions. Robots don’t argue over fair pay. Robots care little about hours worked. We already are here on the cusp of this robotic revolution. Why are we waiting Tim? Let’s move forward.

    April 20, 2022
    • Kirk DeBernardi said:
      Jerry D. —

      A very homogeneous and hollow experience.

      Just what Mr. Jobs would have abhorred.

      Jus’ sayin’.

      April 21, 2022

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