British GQ: Apple TV+ is more than ready to play with the big boys

"In the Space Race that is the streaming wars, Apple just put their man on the moon."

From Jack King's "Apple TV+ is coming for Netflix's subscribers" posted Friday:

CODA is not, by any means, a terrific film. It is far, far away from the apex example of American cinema to have been released across the last twelve months; it barely scratches the top twenty. A touching TV movie with a potent emotional throughline, it was not the merit pick — but then, those crowned Best Picture seldom are. Whatever the case, Apple TV+ has achieved the historical label of being the first platform to break the Academy's streaming taboo, and at the expense of their most bitter rival. In the Space Race that is the streaming wars, Apple just put their man on the moon...

But Apple's recent surge hasn't been relegated to the moviesphere. While they've boasted a number of commercial, if not striking critical TV hits in past years (think: the sparingly funny but inoffensive football dramedy Ted Lasso, or the oft baffling Morning Show) they've not hit a terrific run of form. Netflix has earned and maintained its dominance because of consumer trust; a conveyor belt of series' like Orange is the New Black, Squid Game, Stranger Things, and Russian Doll has aligned them with quality in the public eye.

2022 might be the year where even that narrative is challenged. As a number of commentators online have increasingly observed, Apple has quietly released a series of prestige hits over the last handful of months.

New titles mentioned:

    • Emancipation
    • Severance
    • WeCrashed
    • Pachinko
    • Slow Horses
    • Killers of the Flower Moon
    • Roar
    • Shining Girls

The message is clear: Apple TV+ is more than ready to play with the big boys.

My take: The best part of this British-accented piece is the opening paragraph:

Let's establish one thing off the bat: in a "war" between cash-rich international media conglomerates who operate an effective oligopoly on the media we digitally consume, there is no  underdog. This is not David vs. Goliath — it's more a no holds barred triple threat match between hulking giants with excessively large shoulders, slugging one another with steel chairs. As far as we should be concerned? The more competition, the better.

7 Comments

  1. Greg Lippert said:
    Really? I find a way higher % of quality on Apple TV+ than Netflix. Yes Netflix has some great shows, but its surrounded by piles of crap.

    I like 1 outta 5 Apple Shows. Netflix is 1 out of 20.

    9
    April 8, 2022
  2. John Konopka said:
    They left Ptolemy off the list. That is really good. Samuel Jackson is amazing.

    Just finished the finale of Severance. That also is really good. It starts slow but builds and builds. Highly recommended.

    Apple TV+ is really good. It is interesting that they keep announcing new shows with top talent. Over the years this will build into a powerhouse.

    2
    April 8, 2022
    • Bob Goldstein said:
      I finished Severance last night, great show, and I also finished Ptolemy which I loved. I finished Servant last week which I highly recommend

      1
      April 8, 2022
    • Hap Allen said:
      After three episodes of ‘Severance,’ my experience of it was only irritation, which led me to stop. Asking one to ‘stick with it’ doesn’t cut it when there are so many other ways to invest one’s time. Perhaps I’ve too little patience…

      3
      April 8, 2022
  3. Steven Philips said:
    But they haven’t yet renewed Home Before Dark!
    (I’m closer to 1 in 20. But I also don’t do Netflix.)

    0
    April 8, 2022
  4. Ted Kluger said:
    “Whatever the case, Apple TV+ has achieved the historical label of being the first platform to break the Academy’s streaming taboo, and at the expense of their most bitter rival.”
    Well, Apple has many “bitter rivals,” but sure . . .
    Streaming – Netflix
    Music – Spotify
    OSs – Microsoft, Google
    Mobile Devices (phones, pads, watches, earbuds) – Samsung
    AppStores – Google/Android, the EU (wink)
    Chips – QCOM, NVDA, INTC
    Desktops – HP, Lenovo, Dell
    Privacy – Meta
    Cloud – Amazon, Microsoft

    5
    April 8, 2022

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