Loup TV: Why Porsche is talking about Apple

Gene Munster and Doug Clinton try to make sense of Porsche CEO Oliver Blume's remarks during last week's annual press call.

From the WSJ's "Porsche and Apple Held Talks Last Year About Undisclosed Projects" posted Friday: 

Porsche and Apple Inc. have held early discussions about potential joint projects, the sports-car maker’s chief executive said Friday.

While Porsche boss Oliver Blume gave no details about the talks—even when pressed by reporters—his comment during the German company’s annual earnings call with journalists could rekindle longstanding speculation about a possible Apple foray into the auto sector.

Executives from Porsche traveled to the U.S. late last year for meetings with Apple and other tech companies about potential cooperation, Mr. Blume said.

“We already have Apple CarPlay. We will expand on that,” he said of the tech company’s software that connects iPhones to the dashboards of most new cars, adding, “We discussed a range of exciting projects with the Apple [executives].”

Cue the video:

My take: An iPhone app that can serve as a Porsche key fob sounds about right.


  1. Auto manufacturers cannot meet the needs of consumers today or tomorrow without closer collaboration with technology firms. Entertainment and nav systems are just a slice of the pie containing 1,000 microprocessors, in the case of EVs. Big auto firms saw tech firms navigate the chip shortages last year while they struggled, shutting down plants. They really don’t want to support in-house hands-free software development, especially when so many drivers already prefer using their mobile, a device configured for voice commands.

    March 19, 2022
  2. Jerry Doyle said:
    “…. My take: An iPhone app that can serve as a Porsche key fob sounds about right.”

    Why dig into your pocket for a phone to use the app. Just place that app on your wrist. When will folk understands explicitly, that the Apple Watch is no less than a miniature unshackled iPhone. 🙂

    “Where there is smoke, then there must be fire.” That cliché long has had high merit. Minimally, we know Apple is intent in this area. We also know that when Apple is intent, then Apple usually succeeds.

    There is another cliché that draws the largest market cap company on the globe to make an Apple car: “There is gold in them there hills!”

    Apple always has a viable method of ferreting where it needs to go. It doesn’t take a rocket scientist to figure-out that Apple understands uniquely that nobody can induce a more enjoyable transportation experience for riders than can Apple. Apple would feel terrible to leave to Ford, MB, or GM to attempt such an endeavor when Apple knows fully it is the leader in this industrial sector to offer such premium experience.

    Apple also understands acutely that it cannot remain static and content with existing revenue sources, if it wants to retain WS’s growing value of the company’s share price. Apple must seek out new sources of revenues. The transportation sector offers a continuing future for Apple to grow its market cap handsomely.

    Apple will come forth with a car. Apple will make it happen; and it will be another premium offer in a long line of successive hit offerings.

    March 19, 2022
  3. David Drinkwater said:
    We should not overlook the fact that Porsche is a part of the VW Group, which offers many brands, one of which could become Apple.

    From Wikipedia “VW Group”: “The Volkswagen Group sells passenger cars under the Audi, Bentley, Cupra, Lamborghini, Porsche, SEAT, Škoda and Volkswagen brands; motorcycles under the Ducati name; light commercial vehicles under the Volkswagen Commercial Vehicles brand; and heavy commercial vehicles via the marques of listed subsidiary Traton (IC Bus, International, MAN, Scania and Volkswagen Caminhões e Ônibus). It is divided into two primary divisions—the Automotive Division and the Financial Services Division—and as of 2008, it had about 342 subsidiary companies.[8] Volkswagen also has two major joint ventures in China, FAW-Volkswagen and SAIC Volkswagen. The company has operations in roughly 150 countries, and it has 100 production facilities across 27 countries.”

    I have felt (and possibly even commented) in the past that VW would be a very good automotive partner for Apple.

    March 20, 2022
  4. John Frantz said:
    “My take: An iPhone app that can serve as a Porsche key fob sounds about right.”

    Apple’s Carkey functionality already exists and is built into all newer iPhones and Watches. There is no need for an app. Just bring your iPhone close to the car door and the door will unlock and the car will also start with your iPhone in the car. Even easier if you have a Watch as the door will unlock as you reach for the handle. This might of course increase sales of Watches.

    I know that BMW is implementing Carkey but I don’t know of any other car company as yet. If Porsche does it I would imagine the whole VW group will follow.

    Porsche’s meeting with Apple must have been about something much more than just implementing Carkey though.

    March 21, 2022

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