Gene Munster and Doug Clinton try to make sense of Porsche CEO Oliver Blume's remarks during last week's annual press call.
From the WSJ's "Porsche and Apple Held Talks Last Year About Undisclosed Projects" posted Friday:
Porsche and Apple Inc. have held early discussions about potential joint projects, the sports-car maker’s chief executive said Friday.
While Porsche boss Oliver Blume gave no details about the talks—even when pressed by reporters—his comment during the German company’s annual earnings call with journalists could rekindle longstanding speculation about a possible Apple foray into the auto sector.
Executives from Porsche traveled to the U.S. late last year for meetings with Apple and other tech companies about potential cooperation, Mr. Blume said.
“We already have Apple CarPlay. We will expand on that,” he said of the tech company’s software that connects iPhones to the dashboards of most new cars, adding, “We discussed a range of exciting projects with the Apple [executives].”
Cue the video:
My take: An iPhone app that can serve as a Porsche key fob sounds about right.