WSJ's Joanna Stern on Apple's pretty jam-packed infomercial (video)

6 Comments

  1. Robert Varipapa said:
    Love Joanna and can’t wait to get an INCREDIBLE Mac ‘Studio’

    3
    March 9, 2022
  2. Jerry Doyle said:
    Ha! Ha! Ha! Joanna Stern’s recapitulation of the event was as entertaining to watch as Saturday Night Live! 🙂

    0
    March 9, 2022
  3. Kirk DeBernardi said:
    Nice quick & tidy job on this one, Joanna.

    (Is it just me, or are all the pundits finding less and less to pick on with every new Apple release?)

    1
    March 9, 2022
    • David Emery said:
      In part, that’s because they’re less and less surprising. Even without the specifics, Apple’s general direction these days is pretty clear (and That’s A Good Thing.) It has been a while since Apple really surprised anyone. An Apple car would be “one more thing” that is widely anticipated.

      (Me, I was hoping for Apple to return to home networking hardware…)

      0
      March 9, 2022
  4. Rodney Avilla said:
    So many of these tech journalists do not want to be known as an Apple Fan Boy, so they go out of their way to sound not overly excited. And it seems that their favorite “I’m not an Apple Fan Boy” word, is incremental. Every upgrade since iPhone 1 has been, in a sense, incremental; some more significant than others. Some have been giant increments. The changes in the silicon and with 5G are not minor. The changes in the iPad Air are incremental, but not minor, although they are the next ‘increment’. And sometimes it seems like an author, including Ms Stern, is straining not to sound too excited while describing these ‘incremental changes’. I’m sure she grasps the significance of Apple’s silicon and 5G. Maybe she just wanted to save her enthusiasm for the Studio products.

    0
    March 10, 2022
    • Kirk DeBernardi said:
      Rodney A. —

      Good point about pundits blurring their enthusiasm for Apple newness and iterations.

      Stern is known for her humor and sarcasm and can be quite entertaining — although sometimes it boarders on her style getting out ahead of the product she’s covering.

      Bring on the so-called “boring” iterations of products. Ever last one of them is a fine example of an acutely focused company “stickin’ to its knittin’’ and the pundits know this better than anyone.

      All the while, being contrarian will always render more clicks.

      0
      March 10, 2022

Leave a Reply