Mark Gurman: What to expect from Apple at Tuesday's event

"I’m told a fourth 'wild card' unveiling is possible."

From Gurman's "Power On" newsletter, posted Sunday to Bloomberg Technology subscribers ($):

If you’ve been following Power On for the past several weeks, you’re likely already well versed on the March 8 Apple event. Here's a refresher nonetheless on what to expect:

    • An iPhone SE that includes 5G support, a faster processor and improved cameras. This will be the first update to the SE since 2020 and could help push more iPhones into emerging markets.
    • A new iPad Air that will put it on par with last year’s iPad mini. That means it will retain its same design from 2020 but add optional 5G support, the A15 chip and Center Stage for the FaceTime camera.
    • At least one new Mac with Apple Silicon—part of a broader refresh of the Mac lineup. In all, we should see a new Mac mini (this one is ready to go, I’m told), 13-inch MacBook Pros and iMacs—perhaps as soon as the first half of the year.
    • I’m told a fourth “wild card” unveiling is possible. This could range from the announcement of a next-generation monitor to the iMac Pro or new, smaller Mac Pro.

My take: Hmm. Haven't seen many "one more thing"s from Tim Cook lately. In fact, not since 2017's iPhone X. See Macworld's "Every 'One more thing' Apple has ever announced."


  1. Robert Paul Leitao said:
    This is a reminder of the planned Apple 3.0 Zoom meeting scheduled for noon PT/3pm ET on Tuesday following the Apple special event. To attend, subscribers should send an email to PED. Also, subscribers who have joined the Apple 3.0 Slack group should add themselves to the Zoom meetings channel. Instructions are posted in the general channel in the Apple 3.0 Slack group. Group members can also send me a direct message from inside the group for more information. Thank you.

    March 6, 2022
  2. Bart Yee said:
    There is some Apple genius in extending A15 usage into any new iPad models – this keeps up A15 chip production at TSMC’s 5nM node, ensuring continued supply of chips as the holiday sales quarters’ iPhone supply/demand reaches an equilibrium.

    It may also be possible that Apple is using test verified slightly out of spec but fully functional A15 chips reducing waste and maybe even getting a discount from TSMC. Combined, this continues to ensure Apple’s TSMC 5nM chip production allotment is fully utilized and deprives competitors of more volume output.

    March 7, 2022

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