From Anil G's "Here’s how many smartphones Samsung manufactured in 2021" posted Friday on SamMobile:
Of the 300 million units manufactured only 20 million were Galaxy S21 series devices. While not entirely a lost cause, it is unlikely that Samsung will be thrilled that it managed to move only 20 million of its high-end smartphones in an entire year. The lower-end Galaxy A, Galaxy M and Galaxy F phones likely accounted for the bulk of sales.
Friend-of-the-blog Bartley Yee's take:
If the above is true, the flagship Galaxy S21 series was a monumental failure at only 20M manufactured or sold. This compares with around 27-28M of the previous S20 series which sold less than the series before that. Even counting maybe 3M Samsung Foldables in 2021, the profits from this segment would be fairly low. Note that 60M or 20% of production was by ODM (original device makers, essentially private label for Samsung) producers who build the really low cost Samsung smartphones that just would not be cost effective for Samsung to build themselves.
I’m not convinced that Samsung’s Mobile numbers (possibly buried in the new DX division - Mobile/ Networking combined with consumer appliances) will be very good - oh they may have decent revenue, but profits should be flat to lower YoY. IMO, Samsung combined these groups together to hide or blur the shortfall in Mobile this quarter and beyond. Sure, they can claim the highest unit sales, but check revenue and profits in mobile against the total units sold and you’ll find the average sale price under $300, perhaps far under.
Samsung announces earning on the same day as Apple's (trying to deflect or steal a bit of Apple’s thunder?) and we know by their recent preview they will be making the bulk of revenue and profits via their semiconductor/memory division while Mobile makes up much less. Samsung Display will do ok because they “supply a major customer who introduced a new line of products this quarter).
In other words, Apple is definitely eating Samsung’s lunch in the high and premium end of the smartphone markets. The Fold 3 is the only player in the ultra premium market and sales of a couple million, while profitable, is negligible compared to Apple’s iPhone 13 Max alone Rev and profits.
My take: What Bart said.