The abandonment of re-opening plans at the Spaceship yesterday launched a thousand headlines.*
From Mark Gurman’s “Apple Scraps Office-Return Deadline Without Setting New Date” posted Wednesday on Bloomberg:
Apple facing a resurgence in Covid-19 cases and a fast-spreading new variant, is delaying its corporate return-to-office deadline from Feb. 1 to a “date yet to be determined.”
Employees were informed of the move via a memo sent by Chief Executive Officer Tim Cook on Wednesday. An Apple spokesman confirmed the decision to Bloomberg News.
The delay comes just weeks after the company asked employees to begin returning by February, a timeline that had already been pushed back several times. The lack of a firm date shows the struggle that companies face in trying to get their operations back to normal.
My take: Thanks in large part to the Watch, Apple has managed to wrap its brand around science, medicine and a healthy lifestyle.
*A Google search turned up tens of thousands of headlines, but I didn’t have time to read them all.