“It’s hard, I admit, to make the argument for a nearly $200 streaming box when you can get the same basic functionality for around $20.”
From Phil Nickinson’s “Why Apple TV 4K is worth the premium” posted Monday on digitaltrends:
Why, then, should we be willing to pay $200 instead of $20? (Or $40 or $50 — you get the point.) That’ll really come into play in the sections below. It’s not just about the hardware. It’s not just about the processor, or how much RAM it has. Or even about the remote control, which was improved in 2021 but is still a long way from being perfect.
No, the hardware is what sets the foundation for everything else. It’s what allows for a speedy user interface. It’s what allows for a ridiculously long update life span. And it’s what allows for all the extra bells and whistles that make Apple TV 4K an Apple product…
When I turn on my TV, I want to get to the thing I want to watch just as quickly as I can. And tvOS makes that pretty simple by mostly treating the screen real estate as if it was your iPhone or iPad. You’ve got icons for apps, and that’s mostly it. OK, with the exception of the top row of apps, which can promote a smidge of actual shows.
But that’s it, really. No bombarding of recommendations. No advertising disguised as content. No display ads disguised as — well, not disguised as anything at all, really. It’s simple, it’s clean. It’s boring. And it lets you get to what you came for in the first place as quickly as possible — the shows and movies you want to watch.
My take: Nickinson is correct. It is hard to make the case for a $200 streaming box. But if you stream a lot of video, it’s worth every penny.