Apple’s Tim Cook, crypto bull (video)

Transcribed Tuesday from the New York Times’ DealBook Summit 2021. All errors mine.

Andrew Ross Sorkin: What’s your thought on crypto currency right now? And potentially accepting it through Apple Pay or otherwise?

Tim Cook: It’s something that we’re looking at. It’s not something we have immediate plans to do. I would characterize it as there are things that I wouldn’t do. Like our cash balance. I wouldn’t go and invest it in crypto. Not because I wouldn’t invest my own money in crypto, but because I don’t think people buy an Apple stock to get exposure to crypto…

Sorkin: Do you own crypto or any bitcoin or ethereum? Do you play around with this?

Cook: I do. I think it’s reasonable to own it as a part of a diversified portfolio. And I’m not giving anyone investment advice, by the way.

Sorkin: When did you get interested in it?

Cook: I’ve been interested in it for awhile. And I’ve been researching it and so forth. And so, I think it’s interesting.

Sorkin: I don’t think you’ve talked about this publicly before. Are people going to say you’re a bitcoin bull?

Cook: (Laughs.) I don’t know what they’re going to say. I don’t want to put any labels on me. It’s just something, from a personal point of view, I’m interested in.

My take: If he’s long, he’s a bull.

UPDATE: Someone grabbed the video…


  1. David Emery said:
    Well, when you have as much loose change as Tim, you can afford to put stuff in high-risk investments…

    November 9, 2021
  2. Fred Stein said:
    Perfect close. “Never want to hit the panic, nor the snooze buttons”

    November 9, 2021
  3. Kirk DeBernardi said:
    How about pleading the Fifth when posed with such a question?

    In a world where people are trigger-happy about reading alterior motives into most things, I vote for keeping ‘em guessing.

    (Proof Tim’s a nice and accommodating guy.)

    Nun’ya, y’all.

    November 9, 2021

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