From Logan Moore’s “Target Is More Than Doubling Apple Shops Within Its Stores in Time for the Holidays” posted Tuesday by Barron’s:
Target (TGT) said Tuesday that it will more than double the number of Apple (AAPL) shop-in-shops in its stores to 36 from 17, just in time for holiday shopping as consumer demand ramps up.
Target’s tech consultants will be trained by Apple, and iPhones and other devices will be available.
The new in-store Apple shops will be in Orlando, Miami, and nine stores in Texas.
My take: “Trained by Apple” makes a big difference. But then again, Apple training ain’t what it used to be, especially around the holidays.