“It’s like Apple Search Ads has gone from playing in the minor leagues to winning the World Series”
From Patrick McGee’s “Apple’s privacy changes create windfall for its own advertising business” ($) posted Saturday by the Financial Times: :
Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook, from targeting ads at consumers.
The in-house business, called Search Ads, offers sponsored slots in the App Store that appear above search results. Users who search for “Snapchat”, for example, might see TikTok as the first result on their screen.
Branch, which measures the effectiveness of mobile marketing, said Apple’s in-house business is now responsible for 58 per cent of all iPhone app downloads that result from clicking on an advert. A year ago, its share was 17 per cent.
“It’s like Apple Search Ads has gone from playing in the minor leagues to winning the World Series in the span of half a year,” said Alex Bauer, head of product marketing at Branch.
My take: Virtue has its earthly rewards.
Neither Vesteger nor Warren will see it that way. They are blind to what the consumer wants, and is willing to pay a premium to get.
Every now and then there is a real news item, more than worthy of my time to read it, but by and large to much space is devoted to the same news articles repeated over a 3 or 4 day period. Certainly there has to be genuine news originating from around the world, that multiple postings of the same articles isn’t required to fill a virtual space.
With all due respect to wormholes, she’s an insatiable black hole with no alternative galaxies in sight.