Apple Watch 7 preorders start Friday @ 8 a.m. Eastern for delivery starting 10/15

From Monday’s press release:

Apple today announced Apple Watch Series 7, featuring the largest and most advanced Apple Watch display ever — and a reengineered Always-On Retina display with significantly more screen area and thinner borders — will be available to order beginning Friday, October 8, at 5 a.m. PDT and available in stores starting Friday, October 15.

The design of Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case. At just 1.7 mm thin, the narrower borders of Apple Watch Series 7 maximize the screen area of the display while minimally changing the dimensions of the watch itself. Apple Watch Series 7 also features a user interface optimized for the larger display, a new QWERTY keyboard, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device. Users benefit from the same all-day 18-hour battery life,1 now complemented by 33 percent faster charging…

Pricing and Availability

    • Customers in Australia, Canada, China, France, Germany, India, Japan, Mexico, Russia, South Korea, the UAE, the UK, the US, and more than 50 other countries and regions will be able to order Apple Watch Series 7 beginning at 5 a.m. PDT on Friday, October 8, with availability in stores beginning Friday, October 15.
    • Apple Watch Series 7 starts at $399 (US), Apple Watch SE starts at $279 (US), and Apple Watch Series 3 starts at $199 (US).

My take: Unless the trade-in terms for my Apple Watch 6 are extra-sweet, I’m inclined to skip this one.


  1. Fred Stein said:
    On topic, I’ll get one for my wife, her first.

    OT, slightly: Analysts predict only 1.6% EPS growth from 2021 to 2022, per Yahoo finance.

    But today, the broken clocks get bragging rights.

    October 4, 2021
  2. Robert Paul Leitao said:
    The Apple Watch 7 will be a popular holiday gift in our home. The value proposition is conspicuous and Apple has held the proverbial line on price increases. The larger display, faster charge times and extended time between charges make the Apple Watch 7 an appealing series for upgrades this year.

    October 4, 2021
    • Kirk DeBernardi said:
      Smooth and consistent iteration.

      So silent. SO effective.

      October 4, 2021
  3. Darren DMW said:
    Good to see apple watch shipping on 10.15

    Means they will get close to a full holiday quarter of sales. I was worried that it might ship later as no dates mentioned in keynote.

    October 4, 2021
  4. Daniel Epstein said:
    I think Philip’s take on trading in an Apple Watch 6 for a 7 is true on most Apple’s products when they are refreshed. Part of the value. Why people stress this for most upgrades is beyond me. Would you trade in your car every year? Some may have a reason but most don’t. And of course it is pretty funny when thinking about a medium priced watch from older generations. If they do introduce a must have feature in the newest model the previous year’s model will likely still have some value. Now my Apple 5 is due for a refresh so I am pretty eager to get a 7. Anyone who has an even older model even more so. Skipping a couple of generations is usually the way most people buy products. It is part of the appliance model Steve Jobs wanted for computers. How often do you need a new refrigerator if the old one still works? For me when the watch battery starts to have too short a run time after charging it is time to trade it in. The new features I get are a bonus.

    October 4, 2021
  5. Gregg Thurman said:
    Skipping a couple of generations is usually the way most people buy products.

    On Saturday my 5 yo microwave died and filled house with smoke (power supply). But 5 years is about the effective life span of a microwave, and when looking for a replacement (ended up buying from Amazon) I saw exactly nothing new in any of them.

    On the other hand computers see significant improvements in performance after 5 years. The same is true of tablets, watches and cell phones, unless of course, they are Apple products. Then the degree of performance improvement achieved by others in 5 years, Apple achieves in 3.

    This all comes back to WS’s derisive “incremental” description of Apple’s new products. WS analysts (with a very few exceptions) ARE NOT product reviewers, they are spreadsheet hacks using past performance to forecast future performance, and do not take into account new value added capabilities as part of a buying decision.

    October 5, 2021

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