From Gruber’s “iPhone day is still a thing” posted Friday on Daring Fireball:
I shot this video while walking past the Philly Apple Store at 2 pm. The line went most of the way down the block. I’ll bet the line was longer than it would have been without COVID restrictions, but still — this is the 15th generation of iPhones and people are still lining up to buy them on the day they’re available. And how many more people had them delivered today, waking up early a week ago to preorder the moment the online store came online? People love iPhone. If you look at it solely as a technology product you’re missing the biggest part of the iPhone story. iPhone Day is a de facto annual holiday for untold millions of people around the world.
That’s not true of any other product in the world.
My take: One thing I miss about living in New York City was the fun of counting heads and shooting videos of the queues that wrapped around the blocks outside Apple’s Fifth Avenue store. The lines shrank after Angela Ahrendts instituted the current pre-order system, but they haven’t disappeared.