From MarketWatch’s “Facebook stock falls after exec highlights impacts from Apple privacy changes” posted Wednesday:
Advertisers are feeling a sting from an Apple AAPL, 0.79% software upgrade that gave users more control over how their online activity would be tracked by marketers. Those using a newer version of iOS containing these controls have been offered the ability to opt out of ad-tracking activity.
“We’ve heard from many of you that the impact on your advertising investment has been greater than you expected,” Facebook’s FB, 1.66% vice president of product marketing, Graham Mudd, said in a Wednesday blog post. “The cost of achieving your business outcome may have increased and it’s also gotten harder to measure your campaigns on our platform.”
Facebook shares were off more than 4% in Wednesday afternoon trading.
FOB Jerry Doyle’s take: Lordy, Lordy!