Zuck feels Cook’s sting

From MarketWatch’s “Facebook stock falls after exec highlights impacts from Apple privacy changes” posted Wednesday:

apple facebook zuck cook stingShares of Facebook Inc. were falling Wednesday after the social-media company highlighted that “privacy changes” from Apple Inc. continue to impact advertisers.

Advertisers are feeling a sting from an Apple AAPL, 0.79% software upgrade that gave users more control over how their online activity would be tracked by marketers. Those using a newer version of iOS containing these controls have been offered the ability to opt out of ad-tracking activity.

“We’ve heard from many of you that the impact on your advertising investment has been greater than you expected,” Facebook’s FB, 1.66% vice president of product marketing, Graham Mudd, said in a Wednesday blog post. “The cost of achieving your business outcome may have increased and it’s also gotten harder to measure your campaigns on our platform.”

Facebook shares were off more than 4% in Wednesday afternoon trading.

FOB Jerry Doyle’s take: Lordy, Lordy!


  1. Jerry Doyle said:
    “…. Those using a newer version of iOS containing these controls have been offered the ability to opt out of ad-tracking activity.”

    When the latest software upgrade displays that new ad-tracking feature giving me the “power” to decide if I want to be tracked, I can’t begin to describe how empowered I feel. I am taking back control of my life. 🙂

    September 23, 2021
  2. Cy Manning said:
    I’d have gone with the headline: Cook Cucks Zuck.

    September 23, 2021
  3. Michael Goldfeder said:
    The buck stops with Zuck! Privacy over exploitation!

    September 23, 2021
  4. Gregg Thurman said:
    Amazing, isn’t it, that some execs are respected and loved for their creations, while others are reviled for theirs. Yet the products of both are important to our social structure.

    I’d love to see Facebook under Apple’s supervision, but if it were, it wouldn’t be nearly as sinister, not as profitable, but more useful.

    September 23, 2021
  5. Fred Stein said:
    FB’s problems are bigger than the impact of Apple giving users more control of how FB uses them.

    FB is also under fire for inconsistent rules/enforcement about free speech vs. offensive speech.

    The root cause is FB stock rises and falls on ad revenue. The need to feed that beast, messes with principle driven decision making. Apple is principle driven. Tim Cook declared long ago, he’ll do what is right regardless of the “bloody ROI.”

    September 23, 2021
    • Kirk DeBernardi said:
      (regarding the ROI of spending money and time on Accessibility features when asked by a shareholder group representative)

      Cook declared, “I don’t care about the bloody ROI. If you feel that way, I suggest you don’t own our stock.”

      I was in the room (shareholders meeting)…and I’m glad I was.

      Classic Cook.

      September 24, 2021
  6. Mordechai Beizer said:
    I also like the fact that iOS 15 allows me to obscure my IP address. I no longer get adds saying “People in (fill in your town) are…” Now I appear to live in various random locations in the northeast.

    September 23, 2021
    • David Emery said:
      I got that even without IP randomization, since my ISP’s location for my fixed IP address is wrong. But then, for years FB thought I lived in Western MN/Eastern ND, and I used to get ads for things in Fargo 🙁

      On the more general topic: Large organizations (as well as small organizations) take on the personality of their leadership. In Facebook’s case, that’s ‘amoral sociopathy’ as a corporate value. A lot of that is in what FB measures, which is ‘engagement’, rather than ‘positive impact’. https://www.theverge.com/2021/9/23/22688976/facebook-research-scandals

      September 23, 2021
  7. bas flik said:
    Today we received from our carriers the first shipments of iphone 13

    last year vodafone got a yellow card from apple
    they shipped one day too soon
    this year they were punished by apple and were not allowed to deliver today
    they had to wait another day.

    September 23, 2021
    • Troy Thoman said:
      Bas, how many did you get compared to last year? Are you doing preorders?

      September 23, 2021
  8. bas flik said:
    comparations are difficult. last year the max was introduced later. most demand was for max models and customers waited. so this year max is directly available and is demand bigger. Mini is nowhere and will be discontinued next year according carrier rumor.

    supply looks better this year initially. last year was terrible.

    September 23, 2021
  9. bas flik said:
    this is the result of my shop in netherlands for one week applications
    avg is stunning € 913,55.

    iPhone 13 Pro 5G 39,45%
    iPhone 13 Pro Max 5G 37,65%
    iPhone 13 5G 19,89%
    iPhone 13 Mini 5G 3,02%
    average selling price € 913,55

    September 23, 2021
  10. bas flik said:
    avg looks really high.
    shocking high.
    last year was € 797 and now € 913,55
    what if the numbers are also shocking high
    dubbel whammer

    September 23, 2021
  11. bas flik said:
    15% rise in asp looks good.
    also the early introduction compared with last year is positive.
    selling creates selling
    blowout quarters to come i think
    more blowout than last year.
    Samsung has serieus supply issues in the netherlands

    September 23, 2021
    • Bart Yee said:
      @bas. thank you for your sales data. It’s not surprising at all to me to see ASP rise with all 4 models introduced and available together. The iPhone 13 mini’s poor popularity despite better battery life is not particularly surprising given most people are used to larger phones and Apple users willing to self-upsell. The iPhone 13 then becomes the floor ASP and it goes up from there with a strong upper end product mix.

      Given healthy data from the Netherlands as a proxy for the EU, and strong sales growth in China, the #2 and #3 markets have already checked in. We have US sales goosed heavily by telecom promotions and trade-in programs so expect strong sales here as well. Japan and Rest-of-Asia should follow commensurately.

      I look forward to seeing the top 10 smartphones by model, quarter sales, and geographic region research. I expect no fewer than 5 iPhones, and anticipate up to 7 iPhone models in each report. I’ll share them as I find them.

      September 23, 2021
  12. Michael Goldfeder said:
    @ Bas:

    The most informative “Supply Chain Check” analyst that is only available on Apple 3.0!

    Eat your hearts out Rod H. and Tony S.!

    September 23, 2021
  13. bas flik said:
    Dan ives predict 20% increase in numbers
    combine this with 15% asp increase
    which is almost unimaginable
    but with n>1000 my asp calculation is quite accurate

    September 23, 2021
  14. Jerry Doyle said:
    @bas flik:

    Thanks bas! That information is a thousand times more informative to me then reading all these WS analysts reports. I am not being facetious when I make that statement. I would hope some WS analysts see your figures, too.

    Many thanks brother bas flik!

    September 23, 2021

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