Apple China melts in heat of iPhone 13 preorders

From William Gallagher's "Crush of 5 million iPhone 13 preorders in China took down websites" posted Wednesday on AppleInsider:

Chinese state media estimates that in excess of 5 million preorders were made for the iPhone 13 range, and the volume overwhelmed Apple's China website.

China began taking preorders for the iPhone 13 range ahead of the US, and initial reports claimed sales were outpacing those of the iPhone 12 in 2020. Now Chinese state media is saying, the total number of preorders for phones in the range has exceeded 5 million.
According to the South China Morning Post, the figure counts preorders across third-party sites as well as Apple's own online store. Reportedly Chinese retailer alone took over 3 million preorders.

Apple's own China website is reported to have been slowed to a crawl during the first preorder day. A #ApplesWebsiteIsDown hashtag was trending on social media site Weibo, getting over 460 million views.

The iPhone 13 Pro Max was the first to go on backorder, but reportedly it was shortly followed by all iPhone 13 models. Delivery dates are now estimated to begin in the second week of October, as opposed to the original September 24 date.

My take: Who knows, 460 million page views in China might be a drop in the China Sea.


  1. David Emery said:
    Seems that Chinese consumers are not worried about the prospect of Evergrande’s default (unlike Wall St…)

    September 22, 2021
  2. Odd how observers in China understand iPhone 13 pre-orders while Facebook claims a lack of visibility to what users are actually buying.
    Facebook’s Mudd on Barron’s: The privacy change has been hurting advertisers’ returns and ability to measure their success. The cost of achieving your business outcome may have increased and it’s also gotten harder to measure your campaigns on our platform, Mudd wrote. He said some of the challenges are related to technology that is failing to signal that a user has taken an action, such as making a purchase, distorting data, known as conversions, that advertisers rely on to track their returns on each dollar spent.
    We believe that real world conversions, like sales and app installs, are higher than what is being reported for many advertisers, Mudd wrote.
    Privacy matters.

    September 22, 2021
    • David Emery said:
      An appropriate name for someone representing Facebook and their business practices…

      September 22, 2021
  3. Dan Scropos said:
    $2.02 holiday quarter. That’s staggering growth considering FY Q1 2021included the iPhone 12 launch and this year will have ~ a week of strong Q4 iPhone 13 sales. They’ll more than double last year’s Q4 and *still* grow eps from last year’s $1.68 holiday quarter.

    September 22, 2021

Leave a Reply