From Tim Higgins’ “Secret to Apple’s iPhone Sales Boom: Big 5G Deals From Wireless Carriers” in Monday’s Wall Street Journal:
5G wasn’t a factor for Justin Jacob, a 25-year-old copywriter in suburban Detroit. Instead, he said, his interest was piqued by updates to the phone’s cameras, and he was ultimately convinced to ditch his iPhone XS for the iPhone 12 Pro, which starts at $999, because of a deal offered by Verizon last fall.
Mr. Jacob said the carrier offered him around $500 for his old phone and a monthly payment of $21 over 18 months for the new one while his previous carrier offered $245 for a trade-in and wanted money up front for the next device. “It was just the best deal I’ve ever had,” he said. “And my wife did the same thing.”
My take: Rinse and repeat for the iPhone 13.
Also in today’s Journal, the Editorial Board has reached a verdict on Epic vs. Apple: “An Antitrust Victory for Apple.”