Staying one step ahead of legislators determined to curb Apple’s power over its own platform.
From Tim Higgins’ “Apple to Allow Media Apps to Link to Own Websites for Payment Options” in Thursday’s Wall Street Journal:
Apple Inc. said it would allow media apps to create in-app links to sign-up pages on those companies’ websites, allowing the likes of Spotify Technology and Netflix Inc. to bypass the iPhone maker’s cut of subscriptions.
Spotify and other technology companies for years have said Apple’s restrictions were unfair and anticompetitive. The Cupertino, Calif., company previously prohibited Spotify and others from directing their users to sign-up options outside the App Store.
Apple revealed the change Wednesday, saying it was among adjustments made to close an investigation by the Japan Fair Trade Commission and will apply globally to so-called reader apps available through Apple’s App Store…
Although the latest changes wouldn’t apply to Epic’s case, they represent the latest in a string of actions that have in recent days begun chipping away at rules long considered set in stone for the App Store. While critics have painted the rules as tactics Apple uses to wield power and control—accusations the company disputes—the changes don’t get at the heart of where Apple makes its money, such as games like Fortnite.
My take: There are doors to the walled garden that Apple can open without destroying it, and it seems to be opening them one door at a time.
See also: Apple lifts the gag order