The National Assembly of Samsung’s home country has passed a bill that forces Apple and Google to allow alternative app payment systems.
Apple’s options, as I see them:
Take it to court The U.N’s Economic Court of Justice, that is. Apple has good lawyers and is not afraid to litigate, but this court’s enforcement record is mixed.
Pay the fine The penalty for ignoring the law is 3% of Apple’s South Korean earnings. Based on Apple’s reported 2020 revenue for Rest of Asia, that would probably come to less than $500 million.
Swallow the loss It’s only 15% to 30% of the revenue of software developers large enough to run their own payment system. Apple could afford it — or find a way to pass on the cost.
Leave the country Or any other country that passes such a law. Only Apple knows what price it is willing to pay to keep the garden walls intact.
My take: Apple will fight like hell, but in the end will follow the laws of every country in which it does business.